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~subject:"Innovation"
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Innovation
Theorie
19
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19
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12
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12
Marketing
11
Innovation diffusion
10
Innovationsdiffusion
10
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Mahajan, Vijay
15
Kashmiri, Saim
4
Peterson, Robert A.
3
Muller, Eitan
2
Wind, Yoram
2
Bretschneider, Stuart I.
1
Mason, Charlotte H.
1
Peres, Renana
1
Sarin, Shikhar
1
Sharma, Subhash
1
Srinivasan, V.
1
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1
cardozo, Richard N.
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Technological forecasting & social change : an international journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Innovation diffusion models of new product acceptance
1
Journal of Business Ethics
1
Journal of business ethics : JOBE
1
Journal of marketing
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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1
Marketing hype : a new perspective for new product research and introduction
Wind, Jerry
- In:
The journal of product innovation management : an …
4
(
1987
)
1
,
pp. 43-49
Persistent link: https://www.econbiz.de/10001046001
Saved in:
2
Innovation diffusion and new product growth models : a critical review and research directions
Peres, Renana
;
Muller, Eitan
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 91-106
Persistent link: https://www.econbiz.de/10003987352
Saved in:
3
Beating the recession blues : exploring the link between family ownership, strategic marketing behavior and firm performance during recessions
Kashmiri, Saim
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10010370701
Saved in:
4
A rose by any other name : are family firms named after their founding families rewarded more for their new product introductions?
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of business ethics : JOBE
124
(
2014
)
1
,
pp. 81-99
Persistent link: https://www.econbiz.de/10010424765
Saved in:
5
First-purchase diffusion models of new-product acceptance
Mahajan, Vijay
;
Peterson, Robert A.
- In:
Technological forecasting & social change : an …
15
(
1979
)
2
,
pp. 127-146
Persistent link: https://www.econbiz.de/10002414857
Saved in:
6
Innovation diffusion and new product growth models in marketing
Mahajan, Vijay
;
Muller, Eitan
- In:
Journal of marketing
43
(
1979
)
4
,
pp. 55-68
Persistent link: https://www.econbiz.de/10002414863
Saved in:
7
Innovation diffusion in a dynamic potential adopter population
Mahajan, Vijay
;
Peterson, Robert A.
- In:
Management science : journal of the Institute for …
24
(
1978
),
pp. 1589-1597
Persistent link: https://www.econbiz.de/10002414872
Saved in:
8
An evaluation of estimation procedures for new product diffusion models
Mahajan, Vijay
- In:
Innovation diffusion models of new product acceptance
,
(pp. 203-232)
.
1986
Persistent link: https://www.econbiz.de/10001308539
Saved in:
9
Adaptive technological substitution models
Bretschneider, Stuart I.
;
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
18
(
1980
)
2
,
pp. 129-139
Persistent link: https://www.econbiz.de/10001947548
Saved in:
10
Rewarding crossfunctional product development teams for optimal performance : a study of high tech industries
Sarin, Shikhar
;
Mahajan, Vijay
-
1999
Persistent link: https://www.econbiz.de/10001459847
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