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How does brand innovativeness affect brand loyalty?
Pappu, Ravi; Quester, Pascale G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
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Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan; Bajpai, Naval; Khandelwal, Utkal - In: The marketing review 20 (2020) 1/2, pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
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Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.; Arroyo-Cañada, Francisco-Javier - In: Journal of fashion marketing and management 21 (2017) 1, pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
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With a little help from my customers : the influence of customer empowerment on consumers' perceptions of well-established brands
Meißner, Martin; Haurand, Michelle D.; Stummer, Christian - In: International journal of innovation management 21 (2017) 6, pp. 1750048-1-28
Persistent link: https://www.econbiz.de/10011761177
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Gamification as a platform for brand co-creation experiences
Nobre, Helena; Ferreira, André - In: The journal of brand management : an international journal 24 (2017) 4, pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
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Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza; Leckie, Civilai; Nyadzayo, Munyaradzi; … - In: European journal of marketing 56 (2022) 10, pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
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Relationship between brand innovativeness and customer satisfaction : a moderated mediation model from Generation M perspective
Naz, Sehrish; Asrar-ul-Haq, Muhammad; Anam Iqbal; … - In: Journal of Islamic marketing 14 (2023) 11, pp. 2928-2948
Persistent link: https://www.econbiz.de/10014428813
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Flock and flow : predicting and managing change in a dynamic marketplace
McCracken, Grant David - 2006
Persistent link: https://www.econbiz.de/10003278913
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Managing brands
Ataman, M. Berk - 2007
Persistent link: https://www.econbiz.de/10003845220
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The Prada trend : brand building at the intersection of design, art, technology, and retail experience
Masé, Stefania; Silchenko, Ksenia - In: Fashion branding and communication : core strategies of …, (pp. 125-153). 2017
Persistent link: https://www.econbiz.de/10012267945