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~subject:"Innovation"
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Innovation
Consumer behaviour
83,815
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81,365
SME
51,982
KMU
51,466
Brand management
17,810
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4,992
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4,842
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Zimmermann, Volker
28
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26
Thomä, Jörg
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Rammer, Christian
21
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17
Sharma, Nomita
17
Freel, Mark
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Kritikos, Alexander
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Vrontis, Demetris
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Roper, Stephen
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Acs, Zoltán J.
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13
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Kraus, Sascha
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Link, Albert N.
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11
Brem, Alexander
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10
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10
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9
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Hillemane, Bala Subrahmanya Mungila
9
Hippel, Eric von
9
Müller, Elisabeth
9
Smallbone, David
9
Alegre Martín, Joaquín
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Brink, Tove
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IGI Global
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Springer Fachmedien Wiesbaden
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Workshop Klein- und Mittelunternehmen in Japan <3, 1997, Mülheim an der Ruhr>
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Organization of American States
2
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2
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Journal of business research : JBR
163
International journal of innovation management
90
Technological forecasting & social change : an international journal
86
Industrial marketing management : the international journal for industrial and high-tech firms
69
Small business economics : an entrepreneurship journal
66
Technovation : the international journal of technological innovation, entrepreneurship and technology management
55
Technology analysis & strategic management
52
Journal of open innovation : technology, market, and complexity
48
Research policy : policy, management and economic studies of science, technology and innovation
48
SpringerLink / Bücher
38
The journal of business & industrial marketing
38
Cogent business & management
37
International journal of entrepreneurship and innovation management
35
International journal of technology management : IJTM
35
Journal of retailing and consumer services
34
International journal of entrepreneurship and small business
32
International journal of business innovation and research
31
International entrepreneurship and management journal
28
International journal of business innovation and research : IJBIR
28
IEEE transactions on engineering management : EM
27
Small business economics : an international journal
27
European journal of innovation management
25
Journal of small business and enterprise development
25
Journal of innovation and entrepreneurship : JIE
24
European research studies
23
Journal of strategic marketing
22
International small business journal : researching entrepreneurship
21
Journal of innovation & knowledge : JIK
21
Springer eBook Collection
21
International journal of innovation and technology management
20
Industry and innovation
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of engineering and technology management : JET-M
19
Business strategy and the environment
18
European journal of innovation management : EJIM
18
International journal of hospitality management
18
Journal of the Academy of Marketing Science
18
Management decision : MD
18
The journal of technology transfer
18
Journal of small business and entrepreneurship : JSBE
17
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ECONIS (ZBW)
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Other ZBW resources
108
USB Cologne (EcoSocSci)
80
EconStor
52
RePEc
36
BASE
4
OLC EcoSci
2
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1
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
2
Branding as innovation within agribusiness value chains
Lewis, Gemma
;
Crispin, Stuart
;
Bonney, Lawrence
;
Woods, …
- In:
Journal of research in marketing and entrepreneurship : JRME
16
(
2014
)
2
,
pp. 146-162
Persistent link: https://www.econbiz.de/10010465769
Saved in:
3
Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen
;
Martos-Partal, Mercedes
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
Saved in:
4
Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
5
Perceived retailer innovativeness and brand equity :
mediation
of consumer engagement
Nor Asiah Omar
;
Kassim, Ahmad Sabri
;
Syed Shah Alam
; …
- In:
The service industries journal
41
(
2021
)
5/6
,
pp. 355-381
Persistent link: https://www.econbiz.de/10012498578
Saved in:
6
New product development and consumer brand adoption in SMEs manufactruing industry in Ogun State Nigeria
Kesinro, O. R.
;
Adenughba, A. A.
;
Ademilua, A. V.
- In:
Inventi impact: SMEs
(
2018
)
3
,
pp. 122-125
Persistent link: https://www.econbiz.de/10012288130
Saved in:
7
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
8
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
9
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
10
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Sharma, Piyush
;
St. Davčik, Nebojša
;
Pillai, Kishore …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
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