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The interplay of eco-innovation and market uncertainty on green marketing orientation and business performance
Shaukat, Fatima; Zaman, Hafiz Muhammad Fakhar; Nguyen … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 4, pp. 48-68
Persistent link: https://www.econbiz.de/10014447594
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Green marketing innovations in small Indian firms
Kumar, Prashant - In: World journal of entrepreneurship, management and … 11 (2015) 3, pp. 176-190
Persistent link: https://www.econbiz.de/10011407068
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Improving Green Product Innovation through Green Market Orientation under Environmental Dynamism : A Moderating Model
Qu, Kejin - 2020
Green product innovation has been used as a strategic tool to increase sustainability in response to the rising concerns regarding the adverse effect of business activities on the environment. Finding ways to increase green product innovations is an urgent issue faced by many managers. This...
Persistent link: https://www.econbiz.de/10012836041
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Antecedents of green market performance : a case from Southeast Asian market
Aqmala, Diana; Batu, Kardison Lumban; Kusumawardhani, Amie - In: International journal of green economics 12 (2018) 1, pp. 35-52
Persistent link: https://www.econbiz.de/10011905601
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Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success
Borah, Prasad Siba; Dogbe, Courage Simon Kofi; Pomegbe, … - In: European journal of innovation management 26 (2023) 2, pp. 364-385
Persistent link: https://www.econbiz.de/10014231537
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Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer; Agyabeng-Mensah, Yaw; Baah, Charles; … - In: The journal of business & industrial marketing 38 (2023) 10, pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
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Do green innovation and green competitive advantage mediate the effect of green marketing orientation on SMEs' green marketing performance?
Nuryakin; Maryati, Tri - In: Cogent business & management 9 (2022) 1, pp. 1-19
This study attempted to fill a gap in the literature and explore the effects of green marketing orientation on SMEs green marketing performance. According to the result, the critical role of green innovation and green competitive advantage were solutions to achieving green marketing performance....
Persistent link: https://www.econbiz.de/10014429313
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Can the marketing innovation of purpose branding make brands meaningful and relevant?
Narayanan, Sajith; Das, Jyoti Ranjan - In: International journal of innovation science 14 (2022) 3/4, pp. 519-536
Persistent link: https://www.econbiz.de/10013375168
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Harnessing data analytics and marketing intelligence for sustainable marketing innovation
Tchanturia, Nino; Dalakishvili, Rusudan - In: Contemporary trends in innovative marketing strategies, (pp. 71-90). 2024
Persistent link: https://www.econbiz.de/10014519830
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Production and marketing innovation in the Argentine beef sector : the prinex case
Palau, Hernán; Senesi, Sebastián; Vilella, Fernando - In: Market orientation : transforming food and agribusiness …, (pp. 105-117). 2010
Persistent link: https://www.econbiz.de/10010474614