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~subject:"Innovation"
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Innovation
Marketing
31,415
Regionalentwicklung
23,651
Regional development
22,807
Brand management
17,670
Markenführung
17,256
Marketingmanagement
17,086
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7,010
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6,181
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5,085
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5,003
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4,594
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4,553
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4,354
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4,222
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4,075
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3,693
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3,118
Internet marketing
3,079
Räumliche Verteilung
2,969
Spatial distribution
2,956
Social Web
2,776
Social web
2,772
Kunst
2,699
EU-Staaten
2,661
EU countries
2,649
marketing
2,596
Strategisches Management
2,334
Welt
2,333
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2,317
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2,282
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Nijkamp, Peter
32
Fritsch, Michael
29
Karlsson, Charlie
25
Capello, Roberta
21
Cooke, Philip
18
Galenson, David W.
17
Asheim, Bjørn T.
16
Belz, Christian
14
Stough, Roger
14
Brenner, Thomas
13
McCann, Philip
13
Acs, Zoltán J.
12
Feldman, Maryann P.
12
Isaksen, Arne
12
Crevoisier, Olivier
11
Johansson, Börje
11
Maillat, Denis
11
O'Cass, Aron
11
Rutten, Roel
11
Crescenzi, Riccardo
10
Rodríguez-Pose, Andrés
10
Trippl, Michaela
10
Camagni, Roberto
9
Grillitsch, Markus
9
Kourtit, Karima
9
Ratten, Vanessa
9
Audretsch, David B.
8
Brökel, Tom
8
Clark, Jennifer
8
Ferreira, João J. M.
8
Lawton Smith, Helen
8
Liefner, Ingo
8
Stern, Scott
8
Trommsdorff, Volker
8
Bagchi-Sen, Sharmistha
7
Boschma, Ron
7
Carayannis, Elias G.
7
Herstatt, Cornelius
7
Hultink, Erik J.
7
Kohlbacher, Florian
7
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OECD
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Edward Elgar Publishing
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National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
5
Friedrich-Schiller-Universität Jena
4
IGI Global
4
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
3
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
3
Institut ėkonomiki <Moskau>
3
Obščestvo Znanie Rossii
3
Österreichisches Institut für Wirtschaftsforschung
3
Akademie für Raumforschung und Landesplanung
2
Centre de recherche en Économie (OFCE), Sciences économiques
2
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2
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Gemeinsamer Arbeitskreis Metropolregionen - Innovation, Wettbewerb, Handlungsfähigkeit
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Gottfried Wilhelm Leibniz Universität Hannover
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Hans-Böckler-Stiftung
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Haupt Verlag
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International Conference on Science Parks and Innovation Centres <4, 1987, Berlin, West>
2
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2
Regional Studies Association
2
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2
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2
Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
2
Uniwersytet Ekonomiczny we Wrocławiu
2
Verlag Dr. Kovač
2
Weltwirtschaftsforum
2
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2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMACOM
1
Aalborg Universitet / European Research Unit
1
Agricultural Economics Society - AES
1
Agriculture Canada, Government of Canada
1
Ajia Keizai Kenkyūsho <Chiba>
1
Alexander Hamilton Institute, Inc
1
American Marketing Association
1
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Journal of business research : JBR
62
Industrial marketing management : the international journal for industrial and high-tech firms
51
Regional studies
51
Regional studies : official journal of the Regional Studies Association
50
Technological forecasting & social change : an international journal
31
SpringerLink / Bücher
26
European research studies
22
Research policy : policy, management and economic studies of science, technology and innovation
22
International journal of innovation management
21
Journal of open innovation : technology, market, and complexity
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
European Journal of Marketing
19
Journal of strategic marketing
19
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
19
The journal of business & industrial marketing
19
Entrepreneurship and regional development : an international journal
18
Edward Elgar E-Book Archive
17
Springer eBook Collection
16
Technology analysis & strategic management
16
The journal of technology transfer
16
Journal of the Academy of Marketing Science
15
Strategic Direction
15
Working paper / National Bureau of Economic Research, Inc.
15
Journal of Product & Brand Management
14
New horizons in regional science
14
The journal of brand management : an international journal
14
Industry and innovation
13
International journal of entrepreneurship and innovation management
12
International journal of technology management : IJTM
12
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
12
Advances in spatial science
11
Jena economic research papers
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Regions and cities
11
European journal of marketing : EJM
10
International journal of innovation and regional development : IJIRD
10
International journal of trade and global markets
10
International regional science review : IRSR ; an international forum for economists, geographers, planners and other social scientists
10
Journal of Business & Industrial Marketing
10
Papers in evolutionary economic geography
10
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Source
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ECONIS (ZBW)
3,385
Other ZBW resources
140
USB Cologne (EcoSocSci)
46
RePEc
33
EconStor
23
BASE
9
USB Cologne (business full texts)
7
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date (oldest first)
1
Can the
marketing
innovation of purpose branding make brands meaningful and relevant?
Narayanan, Sajith
;
Das, Jyoti Ranjan
- In:
International journal of innovation science
14
(
2022
)
3/4
,
pp. 519-536
Persistent link: https://www.econbiz.de/10013375168
Saved in:
2
Extending technology for market disruption : a case study
Notarantonio, Elaine M.
;
Quingley, Charles J.
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 309-313
Persistent link: https://www.econbiz.de/10009788441
Saved in:
3
Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen
;
Martos-Partal, Mercedes
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
Saved in:
4
The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen
;
Sanchez-Soriano, Joaquin
; …
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
3
,
pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
Saved in:
5
New product introduction success for private label products compared to branded by product category
Salnikova, Ekaterina
;
Baglione, Stephen L.
;
Stanton, John L.
- In:
Journal of international food & agribusiness marketing
33
(
2021
)
3
,
pp. 290-304
Persistent link: https://www.econbiz.de/10012607601
Saved in:
6
Recapitulation of
brand
anthropomorphism : an innovating
marketing
strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
7
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
8
Planning pre-launch positioning : segmentation via willingness-to-pay and means-end
brand
differentiators
Gengler, Charles E.
;
Mulvey, Michael S.
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10011708551
Saved in:
9
Relationship between
brand
innovativeness and customer satisfaction : a moderated mediation model from Generation M perspective
Naz, Sehrish
;
Asrar-ul-Haq, Muhammad
;
Anam Iqbal
; …
- In:
Journal of Islamic marketing
14
(
2023
)
11
,
pp. 2928-2948
Persistent link: https://www.econbiz.de/10014428813
Saved in:
10
Momentum : how companies become unstoppable market forces
Ricci, Ron
;
Volkmann, John
-
2003
Persistent link: https://www.econbiz.de/10001691374
Saved in:
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