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Marketinginnovationen : empirische Studien zu Erfolgswirkung und Treibern
Hütter, Manuel - 2016
Persistent link: https://www.econbiz.de/10011452030
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Dialogic co-creation and service innovation performance in high-tech companies
Hsieh, Jung-Kuei; Hsieh, Yi-Ching - In: Journal of business research : JBR 68 (2015) 11, pp. 2266-2271
Persistent link: https://www.econbiz.de/10011389327
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Service innovation : a service-dominant logic perspective
Lusch, Robert F.; Nambisan, Satish - In: Management information systems : mis quarterly 39 (2015) 1, pp. 155-175
Persistent link: https://www.econbiz.de/10010505863
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Research traditions of innovation : goods-dominant logic, the resource-based approach, and service-dominant logic
Mele, Cristina; Colurcio, Maria; Russo Spena, Tiziana - In: Managing service quality : MSQ ; an international journal 24 (2014) 6, pp. 612-642
Persistent link: https://www.econbiz.de/10010526465
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Service-dominant logic and market innovation
Baker, Jonathan J.; Fehrer, Julia; Brodie, Roderick J. - In: The Routledge handbook of service research insights and …, (pp. 24-45). 2020
Persistent link: https://www.econbiz.de/10012238608
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Exploring creative marketing thought : divergent ideation processes and outcomes
Titus, Philip A. - In: Psychology & marketing 35 (2018) 3, pp. 237-248
Persistent link: https://www.econbiz.de/10011970156
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Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.; Wieland, Heiko; Akaka, Melissa Archpru - In: Industrial marketing management : the international … 44 (2015), pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
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Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe (ed.) - 2003
Persistent link: https://www.econbiz.de/10001753842
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Spieltheorie und Marketing : [eine wissenschaftstheoretisch geleitete Analyse]
Huber, Frank - 1999
Persistent link: https://www.econbiz.de/10001421564
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Inhalte und Bedeutung des Defender-Modells zur Bestimmung der Defensivstrategie bei Markteintritten von Produktinnovationen
Möhlenbruch, Dirk; Wichert, Gesa von - 2008
Persistent link: https://www.econbiz.de/10003719901