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Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies
Khanh Le Phi Ho; Chau Ngoc Nguyen; Prasad Adhikari, Rajendra - In: Journal of innovation & knowledge : JIK 3 (2018) 3, pp. 154-163
This study explored the usefulness of market orientation in an agricultural value chain in an emerging economy: Vietnam. Drawing on data from 190 actors in a beef cattle value chain in Vietnam's Central Highlands, the study examined the relationship between market orientation and innovation. The...
Persistent link: https://www.econbiz.de/10011932525
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Combining efficiency and innovation to enhance performance : evidence from firms in emerging economies
Tian, Xiaowen; Lo, Vai Io; Zhai, Xiaoxuan - In: Journal of management & organization : JMO 27 (2021) 2, pp. 295-311
Persistent link: https://www.econbiz.de/10012592934
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The relationship between the innovation orientation and organizations' performance in Romania
Ionescu, Adrian; Ionescu, Cornel - In: Revista română de economie 40 (2015) 1, pp. 299-312
Persistent link: https://www.econbiz.de/10011545815
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Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators
Ching Seng Yap; Boon Liat Cheng; Hussain, Nurhuzira Mohamad - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 2, pp. 143-151
Persistent link: https://www.econbiz.de/10011846798
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Impacts of market orientation on firm performance in SMEs of Turkey : a serial mediation approach
Özgül, Burcu; Karaca, Dilek; Zehir, Cemal - In: Journal of information & knowledge management : JIKM 22 (2023) 4, pp. 1-27
Persistent link: https://www.econbiz.de/10014388785
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Sales-marketing encroachment effects on innovation
Keszey, Tamara; Biemans, Wim - In: Journal of business research : JBR 69 (2016) 9, pp. 3698-3706
Persistent link: https://www.econbiz.de/10011515241
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Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana; Rubera, Gaia - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
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Start-up enterprises and contemporary innovation strategies in the global marketplace
Rajagopal (ed.); Behl, Ramesh (ed.) - 2018
"This book discusses new taxonomy of marketing strategies for growing innovations in emerging markets and provides suggestions as how firms can improve business convergence with consumers and new market segments"--
Persistent link: https://www.econbiz.de/10011722720
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How can international ventures utilize marketing capability in emerging markets? : its contingent effect on new product development
Ju, Min; Jin, Jason Lu; Zhou, Kevin Zheng - In: Journal of international marketing 26 (2018) 4, pp. 1-17
Persistent link: https://www.econbiz.de/10011964140