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Strategic marketing and innovation

Varadarajan, Rajan - 2018

Persistent link: https://www.econbiz.de/10011803913

Fortune at the bottom of the innovation pyramid : the strategic logic of incremental innovations

Varadarajan, Rajan - In: Business horizons 52 (2009) 1, pp. 21-29

Persistent link: https://www.econbiz.de/10003859103

Innovating for sustainability : a framework for sustainable innovations and a model of sustainable innovations orientation

Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 45 (2017) 1, pp. 14-36

Persistent link: https://www.econbiz.de/10011637143

Managing the future : CEO attention and innovation outcomes

Yadav, Manjit S.; Prabhu, Jaideep C.; Chandy, Rajesh K. - In: Journal of marketing 71 (2007) 4, pp. 84-101

Persistent link: https://www.econbiz.de/10003564889

Innovations in retailing : editorial

Shankar, Venkatesh; Yadav, Manjit S. - In: Journal of retailing 87 (2011), pp. 1-2

Persistent link: https://www.econbiz.de/10009521759

Innovativeness as an unintended outcome of franchising : insights from restaurant chains

Mallapragada, Girish; Srinivasan, Raji - In: Decision sciences : DS 48 (2017) 6, pp. 1164-1197

Persistent link: https://www.econbiz.de/10011875759

Retailing innovations in a globalizing retail market environment

Reinartz, Werner J.; Dellaert, Benedict G. C.; Krafft, … - In: Journal of retailing 87 (2011), pp. 53-66

Persistent link: https://www.econbiz.de/10009269261

Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions

Varadarajan, Rajan; Welden, Roman B.; Arunachalam S; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 482-501

Persistent link: https://www.econbiz.de/10013271767

Innovation and strategy

Varadarajan, Rajan (ed.); Jayachandran, Satish (ed.) - 2018

Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new products, processes and practices, and improvements in existing products, processes and practices. Innovations of various types and forms are crucial to...

Persistent link: https://www.econbiz.de/10012064076

Doing well by doing good innovations : alleviation of social problems in emerging markets through corporate social innovations

Varadarajan, Rajan; Kaul, Rupali - In: Journal of business research : JBR 86 (2018), pp. 225-233

Persistent link: https://www.econbiz.de/10011855305