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Good connections with rivals may weaken a firm's competitive practices : the negative effect of competitor ties on market orientation practices and innovative performance

Yuan, Xina; Guo, Zhaoyang; Lee, Jin Won - In: Asia Pacific journal of management 37 (2020) 3, pp. 693-718

Persistent link: https://www.econbiz.de/10012271763

The variable effects of dynamic capability by firm size : the interaction of innovation and marketing capabilities in competitive industries

Jeng, Don Jyh-Fu; Pak, Artur - In: International entrepreneurship and management journal 12 (2016) 1, pp. 115-130

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Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators

Ching Seng Yap; Boon Liat Cheng; Hussain, Nurhuzira Mohamad - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 2, pp. 143-151

Persistent link: https://www.econbiz.de/10011846798

Profiting from product innovation : the impact of legal, marketing, and technological capabilities in different environmental conditions

Su, Zhongfeng; Xie, En; Liu, Hong; Sun, Wei - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 261-276

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Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities

Sok, Phyra; O'Cass, Aron; Sok, Keo Mony - In: Australasian marketing journal 21 (2013) 3, pp. 161-167

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Marketing innovation influences on market and customer related performances : evidences of Korean manufacturing companies

Lee, Tong-Keun; Yu, Cheon; Dong, Xiaoxu; Yun Seop Hwang - In: Global business and finance review 21 (2016) 1, pp. 109-127

The marketing related literatures emphasize the key role of marketing for companies performances. However, not much … attention has been paid to marketing innovations and their performances. Focusing on 2,149 Korean manufacturing companies, this … paper examines the factors that influence companies' marketing innovation decisions and marketing performances by using the …

Persistent link: https://www.econbiz.de/10011523605