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Marktorientierte Konzeption der Produktqualität
Fillip, Stefan - 1997
Persistent link: https://www.econbiz.de/10000963456
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Produktinnovation : Entwicklung und Vermarktung neuer Produkte
Witt, Jürgen (ed.) - 1996
Persistent link: https://www.econbiz.de/10000602801
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The effect of market orientation on new product development : a literature review
Li, Yu; Xie, En; Cheng, Lulu - In: Chinese management studies : CMS 11 (2017) 4, pp. 582-598
Persistent link: https://www.econbiz.de/10011805105
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Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators
Ching Seng Yap; Boon Liat Cheng; Hussain, Nurhuzira Mohamad - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 2, pp. 143-151
Persistent link: https://www.econbiz.de/10011846798
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Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe (ed.) - 2003
Persistent link: https://www.econbiz.de/10001753842
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Creating value through company-consumer interaction
Wikström, Solveig - In: Marketing im gesellschaftlichen Dialog, (pp. 247-266). 1996
Persistent link: https://www.econbiz.de/10001293763
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Effects of relational proclivity and marketing intelligence on new product development
Trainor, Kevin J.; Krush, Michael T.; Agnihotri, Raj - In: Marketing intelligence & planning 31 (2013) 7, pp. 788-806
Persistent link: https://www.econbiz.de/10010227504
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Examining market orientation, new product development and performance
Julian, Craig C.; Osman Mohamad; Wangbenmad, Chutima - In: Journal for global business advancement : JGBA 13 (2020) 4, pp. 431-446
Persistent link: https://www.econbiz.de/10012516143