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~subject:"Interkulturelles Management"
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Interkulturelles Management
Marktforschung
12,313
Market research
6,871
Internationales Marketing
5,816
International marketing
5,716
National culture
3,645
Nationalkultur
3,474
Consumer behaviour
2,840
Konsumentenverhalten
2,736
Theorie
2,144
Theory
2,123
Deutschland
1,993
Germany
1,597
Marketingmanagement
1,452
Marketing management
1,414
Marketing
1,323
Welt
1,305
World
1,293
USA
1,237
United States
1,124
Kulturelle Identität
1,056
Multinationales Unternehmen
1,053
Cultural identity
1,039
Transnational corporation
976
Vereinigte Staaten
918
Brand management
848
Markenführung
833
China
776
Globalization
714
Globalisierung
684
Cross-cultural management
586
Brand image
579
Relationship marketing
575
Markenimage
574
Corporate culture
561
Unternehmenskultur
558
Beziehungsmarketing
557
Verbraucher
518
International market entry
484
Internationaler Markteintritt
484
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5
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3
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2
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2
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2
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2
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English
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German
96
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Polish
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Usunier, Jean-Claude
12
Ball, Donald A.
7
Venaik, Sunil
7
Brewer, Paul
6
Gelbrich, Katja
6
Hofstede, Geert
6
Lee, Julie Anne
6
Shenkar, Oded
6
Del Giudice, Manlio
5
Geringer, John Michael
5
Minor, Michael
5
Moran, Robert T.
5
Müller, Stefan
5
Sully De Luque, Mary F.
5
Dorfman, Peter W.
4
Heinrich, Frank
4
House, Robert J.
4
Jain, Subhash C.
4
Javidan, Mansour
4
Johansson, Johny K.
4
Abramson, Neil Remington
3
Beugelsdijk, Sjoerd
3
Dupuis, Jean-Pierre
3
Griffith, David A.
3
Hanges, Paul J.
3
Larimo, Jorma
3
Liu, Hong
3
Manrai, Ajay K.
3
Maseland, Robbert K. J.
3
McCulloch, Wendell H.
3
McNett, Jeanne M.
3
Meyer, Erin
3
Minkov, Michael
3
Mooij, Marieke K. de
3
Papageorgiou, Panagiotis
3
Patel, Taran
3
Tarba, Shlomo Yedidia
3
Venezia, Gerald
3
Zheng, Connie
3
Adair, Wendi L.
2
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Springer Fachmedien Wiesbaden
5
Carl von Ossietzky Universität Oldenburg
1
Cross-Cultural Business Conference <2018, Steyr>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Fifty Lessons Limited <London>
1
Global Leadership and Organizational Behavior Effectiveness Research Program
1
Harvard Business School Publishing <Cambridge, Mass.>
1
Indien / Registrar General
1
International Social Science Council
1
Round Table Conference on Comparative Research <1965, Paris>
1
Shaker Verlag
1
State of the Art of Research in International Marketing Conference <(2001 :University of Connecticut)>
1
Verlag Dr. Kovač
1
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Published in...
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Journal of business research : JBR
13
Cross cultural management : an international journal
12
SpringerLink / Bücher
12
International business review : the official journal of the European International Business Academy
11
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
11
International journal of cross cultural management : CCM
10
International marketing review
10
Journal of global marketing
8
Journal of world business : JWB
8
The international journal of human resource management
7
Cross-cultural knowledge management : fostering innovation and collaboration inside the multicultural enterprise
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of cross cultural management
5
Journal of international marketing
5
Springer eBook Collection
5
Cross cultural & strategic management
4
Employee relations
4
European journal of cross-cultural competence and management
4
European journal of international management : EJIM
4
International journal of business and globalisation : IJBG
4
Journal of global mobility : the home of expatriate management research ; JGM
4
Research
4
The journal of services marketing
4
World review of entrepreneurship, management and sustainable development
4
Applied economics
3
International journal of Indian culture and business management
3
International studies of management and organization
3
Journal of East European management studies : JEEMS
3
Journal of international management
3
Journal of organizational change management
3
Management international review : mir ; journal of international business
3
Managing cultural diversity in Asia : a research companion
3
Routledge advances in management and business studies
3
The journal of brand management : an international journal
3
Advances in global leadership
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Analyzing the cultural diversity of consumers in the global marketplace
2
Auditing : a journal of practice & theory
2
Beiträge zur Wirtschaftskommunikation : Veröffentlichungen des Arbeitsbereichs <Unternehmenskommunikation> (ARBUK), Germanisches Seminar der Universität Hamburg
2
Business education & accreditation : BEA
2
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Source
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ECONIS (ZBW)
630
USB Cologne (EcoSocSci)
20
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1
Are you planning to use culture as a variable in international marketing research
Rai, Rajnish Kumar
- In:
Metamorphosis : a journal of management research
10
(
2011
)
2
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010226942
Saved in:
2
Examining survey response styles in cross-cultural marketing research : a comparison between Mexican and South Korean respondents
Beuthner, Christoph
;
Friedrich, Maren
;
Herbes, Carsten
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10011887321
Saved in:
3
The moderating role of Hofstede's cultural dimensions in the customer-brand relationship in China and India
Hur, Won-moo
;
Kang, Seongho
;
Kim, Minsung
- In:
Cross cultural management : an international journal
22
(
2015
)
3
,
pp. 487-508
Persistent link: https://www.econbiz.de/10011312552
Saved in:
4
Ethical fashion dimensions : pictorial and auditory depictions through three cultural perspectives
Carey, Lindsey
;
Cervellon, Marie-Cécile
- In:
Journal of fashion marketing and management
18
(
2014
)
4
,
pp. 483-506
Persistent link: https://www.econbiz.de/10010530866
Saved in:
5
Culture and consumer behavior
Chiu, Chi-yue
;
Kwan, Letty Y.-Y.
;
Li, Dongmei
;
Peng, Luluo
-
2014
Persistent link: https://www.econbiz.de/10010363005
Saved in:
6
Reinterpreting cultural priming effects in cross-cultural consumer research
Merunka, Dwight R.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
4
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010233412
Saved in:
7
Impact of cultural differences on foreign customers' perceived local services
Lin, Chinho
;
Nguyen, Conghoang
;
Lin, Binshan
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 500-510
Persistent link: https://www.econbiz.de/10010198107
Saved in:
8
Fashion founded on a flaw : the ecological mono-deterministic fallacy of Hofstede, GLOBE, and followers
McSweeney, Brendan
- In:
International marketing review
30
(
2013
)
5
,
pp. 483-504
Persistent link: https://www.econbiz.de/10009793465
Saved in:
9
Critical issues in the Hofstede and GLOBE national culture models
Venaik, Sunil
;
Brewer, Paul
- In:
International marketing review
30
(
2013
)
5
,
pp. 469-482
Persistent link: https://www.econbiz.de/10009793467
Saved in:
10
Cross-cultural research in international marketing : clearing up some of the confusion
Mooij, Marieke K. de
- In:
International marketing review
32
(
2015
)
6
,
pp. 646-662
Persistent link: https://www.econbiz.de/10011517557
Saved in:
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