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Marketing channels : domestic and international perspectives
Harvey, Michael G. (contributor) - 1982
Persistent link: https://www.econbiz.de/10000711181
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Inpatriate marketing managers : issues associated with staffing global marketing positions
Moeller, Miriam; Harvey, Michael G. - In: Journal of international marketing 19 (2011) 4, pp. 1-16
Persistent link: https://www.econbiz.de/10009412195
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Staffing global marketing positions : what we don't know can make a difference
Harvey, Michael G.; Novicevic, Milorad M. - In: Journal of world business : JWB 35 (2000) 1, pp. 80-94
Persistent link: https://www.econbiz.de/10001463364
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Staffing global marketing positions : what we don't know can make a difference
Harvey, Michael G.; Novicevic, Milorad M. - In: Best practices in international marketing, (pp. 303-317). 2002
Persistent link: https://www.econbiz.de/10001680917
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International marketing
Czinkota, Michael R.; Ronkainen, Ilkka A. - 1988
Persistent link: https://www.econbiz.de/10000740550
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International business
Czinkota, Michael R.; Ronkainen, Ilkka A.; Moffett, … - 2009 - European ed.
Persistent link: https://www.econbiz.de/10003743754
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Global business : positioning ventures ahead
Czinkota, Michael R.; Ronkainen, Ilkka A. - 2011
Persistent link: https://www.econbiz.de/10008729001
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Cognitive and affective reactions of US consumers to global brands
Dimofte, Claudiu V.; Johansson, Johny K.; Ronkainen, … - In: Journal of international marketing 16 (2008) 4, pp. 113-135
Persistent link: https://www.econbiz.de/10003813593
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International marketing
Czinkota, Michael R.; Ronkainen, Ilkka A. - 1990 - 2. ed.
Persistent link: https://www.econbiz.de/10009156686
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An international marketing manifesto
Czinkota, Michael R.; Ronkainen, Ilkka A. - 2011
Persistent link: https://www.econbiz.de/10009232292