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~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
Consumer behaviour
64
Konsumentenverhalten
62
Innovation
55
Internationales Marketing
51
Welt
47
World
47
International marketing
44
Multinationales Unternehmen
43
Transnational corporation
41
Beziehungsmarketing
40
Relationship marketing
40
Brand management
38
Globalization
38
Marketingmanagement
38
Markenführung
37
Globalisierung
36
USA
36
Innovation management
35
Innovationsmanagement
35
KMU
35
Marketing management
35
SME
35
Firm performance
33
Unternehmenserfolg
33
Marketing
31
Strategic management
31
Strategisches Management
31
Knowledge management
28
United States
28
Cyprus
26
Wissensmanagement
26
International market entry
25
Italy
24
Nachhaltige Entwicklung
23
Sustainable development
23
Corporate social responsibility
22
Brand image
21
Corporate Social Responsibility
21
Entrepreneurship
21
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Undetermined
9
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Article
13
Book / Working Paper
12
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Article in journal
14
Aufsatz in Zeitschrift
14
Lehrbuch
5
Textbook
5
Glossar enthalten
3
Glossary included
3
Case study
2
Collection of articles of several authors
2
Einführung
2
Fallstudie
2
Sammelwerk
2
Aufsatzsammlung
1
Fallstudiensammlung
1
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1
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English
25
Author
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Czinkota, Michael R.
18
Ronkainen, Ilkka A.
10
Vrontis, Demetris
9
Moffett, Michael H.
3
Thrassou, Alkis
3
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Khan, Zaheer
2
Kotabe, Masaaki
2
Tarba, Shlomo Yedidia
2
Amankwah-Amoah, Joseph
1
Bustinza, Oscar F.
1
Ciasullo, Maria V.
1
Cooper, Cary
1
Donath, Bob
1
Festa, Giuseppe
1
Grossman, David A.
1
Gupta, Suraksha
1
Javalgi, Rajshekhar G.
1
Knight, Gary A.
1
Lew, Yong Kyu
1
Liu, Yipeng
1
Marinov, Marin A.
1
Marinova, Svetla Trifonova
1
Mishra, Mahima
1
Nugent, Nicholas
1
Paul, Justin
1
Pavlou, Pavlos
1
Puthusserry, Pushyarag
1
Vallaster, Christine
1
Vendrell-Herrero, Ferran
1
Wei, Chia-Hung
1
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Published in...
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International marketing review
4
Journal for international business and entrepreneurship development
2
The Harcourt College Publishers series in management
2
Best practices in international marketing
1
Global business & economics review
1
International business review : the official journal of the European International Business Academy
1
International journal of entrepreneurial venturing
1
International journal of entrepreneurship and small business
1
Journal of business research : JBR
1
Journal of world business : JWB
1
Management decision
1
Thunderbird international business review
1
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ECONIS (ZBW)
25
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1
Collaborative entry modes : part 1
Tarba, Shlomo Yedidia
(
ed.
);
Czinkota, Michael R.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011673593
Saved in:
2
Collaborative entry modes : part 2
Tarba, Shlomo Yedidia
(
ed.
);
Czinkota, Michael R.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011730774
Saved in:
3
International business
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
;
Moffett, …
-
2009
-
European ed.
Persistent link: https://www.econbiz.de/10003743754
Saved in:
4
Foreign market entry mode of service firms: the case of US MBA programs
Czinkota, Michael R.
;
Grossman, David A.
;
Javalgi, …
- In:
Journal of world business : JWB
44
(
2009
)
3
,
pp. 274-286
Persistent link: https://www.econbiz.de/10003865753
Saved in:
5
Global business : positioning ventures ahead
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
-
2011
Persistent link: https://www.econbiz.de/10008729001
Saved in:
6
Mastering global markets : strategies for today's trade globalist
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
;
Donath, Bob
-
2003
Persistent link: https://www.econbiz.de/10001783780
Saved in:
7
International business
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
-
2005
-
7. ed
Persistent link: https://www.econbiz.de/10001814575
Saved in:
8
Best practices in international business
Czinkota, Michael R.
(
contributor
); …
-
2001
Persistent link: https://www.econbiz.de/10001549185
Saved in:
9
Entering the Japanese market : a reassessment of foreign firms' entry and distribution strategies
Czinkota, Michael R.
;
Kotabe, Masaaki
- In:
Best practices in international marketing
,
(pp. 216-227)
.
2002
Persistent link: https://www.econbiz.de/10001680899
Saved in:
10
Revisiting models of internationalization : pre-export phase and lateral rigidity of emerging market Small and Medium Enterprises
Mishra, Mahima
;
Paul, Justin
;
Czinkota, Michael R.
- In:
Thunderbird international business review
64
(
2022
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10013162673
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