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~subject:"Internationales Marketing"
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Internationales Marketing
Consumer behaviour
112
Konsumentenverhalten
101
Cultural identity
23
Kulturelle Identität
23
Customer satisfaction
22
Globalization
22
Canada
20
Online retailing
19
Online-Handel
19
China
18
Globalisierung
18
Kundenzufriedenheit
18
Culture
17
Einkaufszentrum
17
Emotion
17
International marketing
17
Shopping center
17
Service quality
16
Brand management
15
Dienstleistungsqualität
15
Markenführung
15
Einzelhandel
12
Internet marketing
12
Kanada
12
Online-Marketing
12
Retail trade
12
Welt
12
World
12
Advertising effects
11
Beziehungsmarketing
11
Brand image
11
Markenimage
11
Relationship marketing
11
Werbewirkung
11
Advertising
10
Markenartikel
10
Brand
9
Ethnic group
9
Ethnische Gruppe
9
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English
17
Author
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Laroche, Michel
13
Teng, Lefa
6
Cleveland, Mark
2
Richard, Marie-Odile
2
Chebat, Jean-Charles
1
Foti, Lianne
1
Javalgi, Rajshekhar G.
1
Li, Rong
1
Mazaheri, Ebrahim
1
Mikhailitchenko, Andrey
1
Mikhailitchenko, Galina
1
Papadopoulos, Nicolas G.
1
Park, Seong-yeon
1
Poon, Patrick
1
Sobol, Kamila
1
Toffoli, Roy
1
Wang, Xinran
1
Wang, Xinyan
1
Wu, Xiaochuang
1
Xu, Lu
1
Ye, Nan
1
Yu, Ying
1
Zhang, Mengmeng
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Zhou, Lianxi
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Journal of business research : JBR
12
Cross-cultural and critical perspectives on brands
1
International journal of consumer studies
1
International marketing review
1
Journal of advertising research
1
Psychology & marketing
1
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ECONIS (ZBW)
17
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1
Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
Saved in:
2
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
3
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
4
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
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5
Foreign versus local consumer culture positioning when entering foreign markets : synergies of anthropomorphic ads, ethnocentrism, and culture positioning on brand evaluations
Teng, Lefa
;
Zhang, Mengmeng
;
Foti, Lianne
;
Wang, Xinran
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 336-352
Persistent link: https://www.econbiz.de/10013531992
Saved in:
6
Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi
;
Teng, Lefa
;
Poon, Patrick
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
Saved in:
7
New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
Saved in:
8
Consumer revenge behavior : a cross-cultural perspective
Zourrig, Haithem
;
Chebat, Jean-Charles
;
Toffoli, Roy
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10003887612
Saved in:
9
Special issue: Impact of culture on marketing strategy
Laroche, Michel
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887508
Saved in:
10
Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey
;
Javalgi, Rajshekhar G.
; …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
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