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~subject:"Internationales Marketing"
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Identity, culture, disposition...
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Internationales Marketing
Consumer behaviour
88
Konsumentenverhalten
88
International marketing
29
Globalization
27
Welt
27
World
27
Cultural identity
25
Kulturelle Identität
25
Brand image
24
Brand management
24
Markenführung
24
Markenimage
24
Globalisierung
23
China
17
Designation of origin
17
Herkunftsbezeichnung
17
Ethnic group
15
Ethnische Gruppe
15
Canada
13
Online retailing
13
Online-Handel
13
Kanada
12
Markenartikel
11
Brand
10
Marketing management
10
Marketingmanagement
10
Culture
9
National culture
9
Nationalkultur
9
Social integration
9
Soziale Integration
9
Website
9
Customer satisfaction
8
Dienstleistungsqualität
8
Kundenzufriedenheit
8
Marketing
8
Materialism
8
Service quality
8
USA
8
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Undetermined
10
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Article
22
Book / Working Paper
7
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Article in journal
23
Aufsatz in Zeitschrift
23
Collection of articles of several authors
7
Sammelwerk
7
Aufsatz im Buch
3
Book section
3
Mehrbändiges Werk
3
Multi-volume publication
3
Graue Literatur
2
Non-commercial literature
2
Arbeitspapier
1
Conference proceedings
1
Konferenzschrift
1
Reprint
1
Working Paper
1
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Language
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English
29
Author
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Laroche, Michel
13
Papadopoulos, Nicolas G.
11
Cleveland, Mark
9
Teng, Lefa
3
Bartikowski, Boris
2
El Banna, Alia
2
Murphy, Steven A.
2
Richard, Marie-Odile
2
Cadogan, John
1
Davies, Mark A. P.
1
Gregory, Gary
1
Hamzaoui-Essoussi, Leila
1
Javalgi, Rajshekhar G.
1
Ko, Eunjo
1
Laroche, Michael
1
Li, Rong
1
Mazaheri, Ebrahim
1
McCutcheon, Georgia
1
Mikhailitchenko, Andrey
1
Mikhailitchenko, Galina
1
Nebenzahl, Israel D.
1
Palihawadana, Dayananda
1
Park, Seong-yeon
1
Prince, Melvin
1
Rojas-Mendez, José I.
1
Rojas-Méndez, José I.
1
Sobol, Kamila
1
Veloutsou, Cleopatra
1
Verlegh, Peeter
1
Winit, Warat
1
Xu, Lu
1
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Institution
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Athens Institute for Education and Research
1
School of Business <Ottawa> / International Business Study Group
1
Published in...
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Journal of business research : JBR
13
International marketing review
6
Journal of international marketing
2
Cross-cultural and critical perspectives on brands
1
Dimensions of international business
1
Handbook of research in international marketing
1
International Marketing Review Ser.
1
International journal of consumer studies
1
Journal of global marketing
1
The Routledge companion to contemporary brand management
1
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ECONIS (ZBW)
29
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1
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
2
Place brands and brand-place associations : the role of "place" in international marketing
Papadopoulos, Nicolas G.
;
El Banna, Alia
;
Murphy, Steven A.
- In:
Handbook of research in international marketing
,
(pp. 88-113)
.
2011
Persistent link: https://www.econbiz.de/10009385448
Saved in:
3
Cosmopolitanism, consumer ethnocentrism, and materialism : an eight-country study of antecedents and outcomes
Cleveland, Mark
;
Laroche, Michael
;
Papadopoulos, Nicolas G.
- In:
Journal of international marketing
17
(
2009
)
1
,
pp. 116-146
Persistent link: https://www.econbiz.de/10003859529
Saved in:
4
Trade blocs and marketing : antecedents, trends, and implications
Papadopoulos, Nicolas G.
-
1991
Persistent link: https://www.econbiz.de/10000966614
Saved in:
5
Trade blocs and marketing : antecedents, trends, and implications
Papadopoulos, Nicolas G.
- In:
Journal of global marketing
5
(
1992
)
3
,
pp. 1-29
Persistent link: https://www.econbiz.de/10001123657
Saved in:
6
Old country passions : an international examination of country image, animosity, and affinity among ethnic consumers
Papadopoulos, Nicolas G.
;
El Banna, Alia
;
Murphy, Steven A.
- In:
Journal of international marketing
25
(
2017
)
3
,
pp. 61-82
Persistent link: https://www.econbiz.de/10011752715
Saved in:
7
From nation to neighbourhood : branding and marketing places
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
; …
- In:
The Routledge companion to contemporary brand management
,
(pp. 458-472)
.
2016
Persistent link: https://www.econbiz.de/10011515464
Saved in:
8
International market selection and segmentation
Papadopoulos, Nicolas G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242915
Saved in:
9
International market selection and segmentation
Papadopoulos, Nicolas G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242918
Saved in:
10
International market selection and segmentation
Papadopoulos, Nicolas G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242933
Saved in:
1
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