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Internationales Marketing
Zentes, Joachim; Swoboda, Bernhard; Schramm-Klein, Hanna - 2010 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003898623
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International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
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Fallstudien zum internationalen Management : Instructor's manual
Zentes, Joachim (contributor); Swoboda, Bernhard (contributor) - 2004 - 2. Aufl.
Persistent link: https://www.econbiz.de/10009009971
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International expansion of the world's four largest retail companies
Swoboda, Bernhard; Elsner, Stefan - In: Fallstudien zum Internationalen Management : Grundlagen …, (pp. 881-899). 2011
Persistent link: https://www.econbiz.de/10009310240
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Successful GAM organization for companies that supply international retailers and the role of international marketing strategy
Swoboda, Bernhard; Seibel, Christoph; Schlüter, Andrea - In: European retail research 28 (2014) 1, pp. 27-47
Persistent link: https://www.econbiz.de/10011284991
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Transferring the retail format successfully into foreign countries
Swoboda, Bernhard; Elsner, Stefan - In: Journal of international marketing 21 (2013) 1, pp. 81-109
Persistent link: https://www.econbiz.de/10009731370
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Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard; Pennemann, Karin - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
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Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard; Pennemann, Karin - In: European retail research 27 (2013) 2, pp. 21-53
Persistent link: https://www.econbiz.de/10010408283