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~subject:"Internet"
~subject:"Pricing strategy"
~subject:"Social Web"
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E-Game-Advertising als Ersatz...
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Werbung
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Eric Cuvillier <Firma>
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International journal of advertising : the review of marketing communications
47
International journal of internet marketing and advertising : IJIMA
26
Journal of business research : JBR
25
European journal of operational research : EJOR
24
Journal of promotion management : innovations in planning and applied research
22
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of retailing and consumer services
17
International journal of advertising : the quarterly review of marketing communications
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
CESifo working papers
12
Journal of advertising research
12
Psychology & marketing
11
International journal of industrial organization
10
Journal of marketing communications
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
International journal of production economics
9
Journal of advertising
9
Journal of current issues and research in advertising
9
Discussion papers / CEPR
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Information economics and policy : IEP
8
International journal of electronic commerce : IJEC
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of marketing
8
Technological forecasting & social change : an international journal
8
Young consumers : insight and ideas for responsible marketers
8
RWI Datenbeschreibung
7
[RWI Projektberichte]
7
Cogent business & management
6
Economics letters
6
International journal of production research
6
Journal of economic dynamics & control
6
Journal of economics & management strategy : JEMS
6
Journal of internet commerce
6
Discussion paper / Center for Economic Research, Tilburg University
5
European journal of marketing : EJM
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International journal of electronic marketing and retailing : IJEMR
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International journal of market research
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ECONIS (ZBW)
1,470
USB Cologne (EcoSocSci)
59
USB Cologne (business full texts)
4
EconStor
3
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1
Changing the game : how video games are transforming the future of business
Edery, David
-
2008
-
1. print.
Persistent link: https://www.econbiz.de/10003711598
Saved in:
2
Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro
;
Yagüe Guillén, María Jésus
- In:
Cutting edge international research
,
(pp. 187-197)
.
2010
Persistent link: https://www.econbiz.de/10003985180
Saved in:
3
Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer
;
Kwon, Changhyun
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
Saved in:
4
Exploitation of the advertainment value potential
Shaqiri, Afrim
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001805108
Saved in:
5
Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
Saved in:
6
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
7
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
8
The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games
Terlutter, Ralf
;
Capella, Michael L.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
Saved in:
9
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
Saved in:
10
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
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