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Internet
Consumer behaviour
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22,434
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21,069
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13,010
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11,210
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11,141
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11,101
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11,096
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10,984
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10,622
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9,799
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26
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16
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10
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10
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10
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10
Güth, Werner
10
Jin, Ginger Zhe
10
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10
Standing, Craig
10
Sundaresan, Neel
10
Welfens, Paul J. J.
10
Albers, Sönke
9
Beuermann, Diether W.
9
Chaffey, Dave
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9
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9
Einav, Liran
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SpringerLink / Bücher
45
Telecommunications policy : the international journal of digital economy, data sciences and new media
35
Journal of business research : JBR
33
Journal of internet commerce
33
Journal of retailing and consumer services
31
Electronic commerce research
29
Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER working paper series
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Information systems research : ISR
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Industrial Management & Data Systems
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Marketing Intelligence & Planning
24
European Journal of Marketing
22
International journal of internet marketing and advertising : IJIMA
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CESifo working papers
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
International journal of electronic business
20
Journal of management information systems : JMIS
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Springer eBook Collection / Business and Economics
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Applied economics letters
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Information economics and policy : IEP
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International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of Consumer Marketing
18
Journal of global information management : an official publication of the Information Resources Management Association
17
European research studies
16
International Journal of Retail & Distribution Management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Reihe Electronic Commerce
16
OECD Digital Economy Papers
15
Technological forecasting & social change : an international journal
15
Economics : digitale Ökonomie und struktureller Wandel
14
Electronic commerce research and applications
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Global business review
14
International journal of industrial organization
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Other ZBW resources
305
RePEc
119
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55
EconStor
40
BASE
20
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1
Plenty of attitude : evaluating measures of attitude toward the site
Boostrom, Robert
;
Balsubramanian, Siva K.
;
Summey, John H.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 201-215
Persistent link: https://www.econbiz.de/10009793420
Saved in:
2
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
3
Attention spillovers from news to ADS : evidence from an eye-tracking
experiment
Simonov, Andrey
;
Valletti, Tommaso M.
;
Veiga, André
-
2023
Persistent link: https://www.econbiz.de/10014226456
Saved in:
4
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
5
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
6
An experimental based investigation into the effects of
website
interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
7
The effect of culture on attitude towards online advertising and online brands : applying Hofstede's cultural factors to internet marketing
Naser Valaei
;
Sajad Rezaei
;
Wan Khairuzzaman Wan Ismail
; …
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 270-301
Persistent link: https://www.econbiz.de/10011688483
Saved in:
8
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
9
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
10
Attention and saliency on the internet : evidence from an online recommendation system
Helmers, Christian
;
Krishnan, Pramila
;
Patnam, Manasa
- In:
Journal of economic behavior & organization : JEBO
161
(
2019
),
pp. 216-242
Persistent link: https://www.econbiz.de/10012140212
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