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Internet
Consumer behaviour
81,955
Konsumentenverhalten
79,475
Relationship marketing
25,947
Beziehungsmarketing
25,272
Social Web
20,295
Social web
20,264
Online-Marketing
12,939
Internet marketing
12,829
Theorie
11,695
Theory
11,515
Brand management
8,934
Markenführung
8,885
Customer satisfaction
8,172
Kundenzufriedenheit
7,965
Brand image
7,270
Markenimage
7,228
Deutschland
7,009
Online-Handel
6,778
Online retailing
6,761
Germany
6,657
USA
6,507
Electronic Commerce
6,487
Service quality
6,333
Dienstleistungsqualität
6,271
United States
6,239
E-commerce
6,178
Marketingmanagement
4,866
Marketing management
4,835
Viral marketing
4,806
Virales Marketing
4,786
Werbewirkung
4,730
Advertising effects
4,683
Einzelhandel
4,662
Retail trade
4,616
Brand
4,551
Markenartikel
4,535
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4,114
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4,019
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Bauer, Hans H.
13
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12
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12
Jin, Ginger Zhe
10
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9
Chaffey, Dave
9
Falck, Oliver
9
Aguiar, Luis
8
Castronova, Edward
8
Lambrecht, Anja
8
Martens, Bertin
8
Peitz, Martin
8
Theobald, Elke
8
Wirtz, Bernd W.
8
Woessmann, Ludger
8
Ahuja, Vandana
7
Bell, Mark W.
7
D'Annunzio, Anna
7
Fritz, Wolfgang
7
Regner, Tobias
7
Russo, Antonio
7
Telang, Rahul
7
Wagner, Gert G.
7
Alleman, James H.
6
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6
Dai, Weijia
6
Danaher, Brett
6
Dutton, William H.
6
Ghose, Anindya
6
Goldfarb, Avi
6
Lee, Jungmin
6
Leimeister, Jan Marco
6
Luca, Michael
6
Molleman, Lucas
6
Rowley, Jennifer
6
Sarracino, Francesco
6
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6
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6
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5
Bourreau, Marc
5
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34
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11
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5
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4
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4
Weltbank
3
Akademie für Technikfolgenabschätzung in Baden-Württemberg
2
Booz, Allen & Hamilton GmbH <Düsseldorf>
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2
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2
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2
International Telecommunications Society
2
OECD
2
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2
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Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Books on Demand GmbH <Norderstedt>
1
Campus Verlag
1
Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
Deutsche Gesellschaft für Personalführung
1
Deutsche Gesellschaft für Personalführung / Arbeitskreis Internationales Personalmanagement
1
Deutsche Gesellschaft für Soziologie / Sektion Wissenschafts- und Technikforschung
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
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Ekonomski Institut Zagreb
1
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1
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1
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1
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1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
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1
GeNeMe <2002, Dresden>
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Gesellschaft zur Erforschung des Markenwesens
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
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Journal of retailing and consumer services
33
Journal of business research : JBR
31
SpringerLink / Bücher
27
Journal of internet commerce
25
Telecommunications policy : the international journal of digital economy, data sciences and new media
23
Information systems research : ISR
22
International journal of business information systems : IJBIS
22
European Journal of Marketing
21
International journal of internet marketing and advertising : IJIMA
21
Journal of management information systems : JMIS
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Marketing Intelligence & Planning
20
Electronic commerce research
19
Journal of Consumer Marketing
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
International journal of e-business research : an official publication of the Information Resources Management Association
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Information economics and policy : IEP
15
CESifo working papers
14
Qualitative Market Research: An International Journal
14
Global business review
13
International journal of electronic marketing and retailing : IJEMR
13
HMD : Praxis der Wirtschaftsinformatik
12
European research studies
11
International Journal of Retail & Distribution Management
11
International journal of electronic business
11
International journal of market research : JMRS ; the journal of the Market Research Society
11
Journal of Services Marketing
11
Decision support systems : DSS ; the international journal
10
International Journal of Bank Marketing
10
International journal of retail & distribution management
10
Journal of global information management : an official publication of the Information Resources Management Association
10
Journal of hospitality marketing & management
10
Applied economics letters
9
Discussion paper series / IZA
9
International journal of advertising : the quarterly review of marketing communications
9
International journal of technology marketing : IJTMkt
9
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ECONIS (ZBW)
3,430
Other ZBW resources
214
USB Cologne (EcoSocSci)
100
RePEc
22
EconStor
17
BASE
6
USB Cologne (business full texts)
1
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1
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
2
Innovating and diffusing Internet commerce through user engagement : an empirical study of massively multiplayer online games
Hung, Chia-Liang
- In:
Innovation: organization & management : IOM
21
(
2019
)
2
,
pp. 317-335
Persistent link: https://www.econbiz.de/10012258012
Saved in:
3
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
4
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine
;
Eijkeren, Anouk van
- In:
International journal of business environment : IJBE
8
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
Saved in:
5
Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012292160
Saved in:
6
Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika
;
Alavi, Shirin
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
12
(
2019
)
4
,
pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
Saved in:
7
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
8
How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk
;
Akkan, Can
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
Saved in:
9
Comparison of online customer ratings between the eco-labelled and non-eco-labelled hotels of Oslo
Binbasioglu, Hulisi
- In:
International journal of entrepreneurship and …
24
(
2020
)
4/5
,
pp. 358-373
Persistent link: https://www.econbiz.de/10012251193
Saved in:
10
Impact of online word of mouth on channel disintermediation for information goods
Lee, Ho Cheung Brian
;
Li, Xinxin
- In:
Journal of management information systems : JMIS
35
(
2018
)
3
,
pp. 964-993
Persistent link: https://www.econbiz.de/10011955783
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