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Internet marketing
Geschichte
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14,627
Werbung
13,741
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9,677
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8,634
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1,750
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1,652
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1,612
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1,611
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Bergemann, Dirk
9
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Sahni, Navdeep S.
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Lewis, Randall A.
8
Narayanan, Sridhar
8
Choi, Yung Kyun
7
Fogel, Joshua
7
Ghose, Anindya
7
Johnson, Garrett A.
7
Rozendaal, Esther
7
Voorveld, Hilde
7
Bellman, Steven
6
Calvano, Emilio
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6
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6
Greenwood, Jeremy
6
Kim, Jooyoung
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6
Shin, Woochoel
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5
Arora, Taanika
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Athey, Susan
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Balseiro, Santiago R.
5
Boerman, Sophie C.
5
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5
Chintagunta, Pradeep K.
5
Dens, Nathalie
5
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5
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5
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5
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5
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ICORIA <12., 2013, Zagreb>
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ICORIA <13., 2014, Amsterdam>
1
International Electronic Publishing Research Centre
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Nordic Council of Ministers
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International journal of advertising : the review of marketing communications
79
International journal of internet marketing and advertising : IJIMA
43
Journal of business research : JBR
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of marketing communications
38
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
30
Journal of advertising research
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of promotion management : JPM
17
Journal of marketing research : JMR
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of retailing and consumer services
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Journal of marketing
11
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Journal of marketing research
9
Marketing science
9
CESifo working papers
8
Electronic commerce research
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Young consumers : insight and ideas for responsible marketers
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Journal of internet commerce
7
NBER working paper series
7
Technological forecasting & social change : an international journal
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Discussion papers / CEPR
6
Electronic commerce research and applications
6
European research studies
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ECONIS (ZBW)
1,740
USB Cologne (EcoSocSci)
5
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1
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
2
Advertising
Longman, Kenneth A.
-
1971
Persistent link: https://www.econbiz.de/10000576373
Saved in:
3
Studying digitised historical advertisements : experiments, explorations, reflections
Bossche, Astrid van den
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
15/16
,
pp. 1815-1820
Persistent link: https://www.econbiz.de/10014234154
Saved in:
4
Advertising of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international advertising 1955-1972
Funke, Michael
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014315010
Saved in:
5
Digitised historic newspapers as a primary source for marketing historians
Hawkins, Richard A.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 292-302
Persistent link: https://www.econbiz.de/10013329674
Saved in:
6
Advertising
Wright, John Sherman
;
Winter, Willis L.
;
Zeigler, …
-
1982
-
5. ed
Persistent link: https://www.econbiz.de/10000077534
Saved in:
7
Advertising
Norris, James S.
-
1980
-
2. ed
Persistent link: https://www.econbiz.de/10000048782
Saved in:
8
Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
Saved in:
9
Advertising recall as a measure of advertising effect : 2 papers
1989
Persistent link: https://www.econbiz.de/10000778466
Saved in:
10
Victorian advertisements
Vries, Leonard de
-
1968
Persistent link: https://www.econbiz.de/10000658405
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