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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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1
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38
Journal of business research : JBR
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International journal of internet marketing and advertising : IJIMA
27
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Industrial marketing management : the international journal for industrial and high-tech firms
18
Lehrbuch
15
Premier reference source
15
Journal of internet commerce
14
Journal of strategic marketing
13
Research
12
Springer eBooks / Business and Economics
11
The journal of business & industrial marketing
11
Journal of marketing communications
10
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
10
essentials
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing education : JME
9
Business horizons
8
European research studies
8
International journal of technology marketing : IJTMkt
8
Journal of marketing management : MM
8
Journal of promotion management : innovations in planning and applied research
8
Journal of retailing and consumer services
8
Springer eBook Collection / Business and Economics
8
International journal of advertising : the review of marketing communications
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Contemporary research in e-branding
6
European journal of marketing : EJM
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of advertising research
6
Journal of marketing
6
The marketing review
6
Young consumers : insight and ideas for responsible marketers
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... für Dummies
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Developing digital marketing : relationship perspectives
5
International journal of business information systems : IJBIS
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
91
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BASE
4
RePEc
4
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1
InterActive
marketing
: how to use integrated offer-driven advertising, database
marketing
and sales promotion to create maximum action
Williams, Martin T.
-
1994
Persistent link: https://www.econbiz.de/10000149984
Saved in:
2
How to plan and execute the
marketing
campaign : strategies for research, budget, copy, media, merchandising, and market testing, plus an actual
marketing
campaign document and 42...
Rice, Craig S.
-
1966
Persistent link: https://www.econbiz.de/10000539373
Saved in:
3
Das Konstrukt Nutzungsakzeptanz als Fundament eines NFC-basierten Mobile
Marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
-
2007
Persistent link: https://www.econbiz.de/10003726335
Saved in:
4
Social Media
Marketing
: Strategien für Twitter, Facebook & Co.
Weinberg, Tamar
-
2010
Persistent link: https://www.econbiz.de/10003907120
Saved in:
5
E-
Marketing
-Management : Grundlagen und Prozesse für Business-to-Consumer-Märkte
Bagusat, Ariane
;
Hermanns, Arnold
-
2008
Persistent link: https://www.econbiz.de/10003438506
Saved in:
6
Facebook -
Marketing
unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix
;
Holzapfel, Klaus
-
2010
-
3. Aufl.
Persistent link: https://www.econbiz.de/10008667187
Saved in:
7
DigiMarketing : the essential guide to new media & digital
marketing
Wertime, Kent
;
Fenwick, Ian
-
2008
Persistent link: https://www.econbiz.de/10003692858
Saved in:
8
Web 2.0 : neue Perspektiven für
Marketing
und Medien
Hass, Berthold H.
(
ed.
);
Walsh, Gianfranco
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003527926
Saved in:
9
Crossmedia
Marketing
: Suchmaschinen als Brücke zwischen Offline- und Online-Kommunikation
Noack, Catharina
-
2010
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10008650605
Saved in:
10
Real-time
marketing
for business growth : how to use social media, measure
marketing
, and create a culture of execution
Reece, Monique
-
2010
Persistent link: https://www.econbiz.de/10003925945
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