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~subject:"Internet marketing"
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Internet marketing
Consumer behaviour
82,319
Konsumentenverhalten
79,838
Relationship marketing
26,022
Beziehungsmarketing
25,347
Electronic Commerce
23,113
E-commerce
20,731
Einzelhandel
17,719
Customer satisfaction
15,327
Retail trade
15,118
Theorie
13,861
Kundenzufriedenheit
13,742
Theory
13,665
Online-Handel
11,139
Online retailing
11,094
Deutschland
9,545
Service quality
9,126
Dienstleistungsqualität
8,900
Brand management
8,505
Markenführung
8,453
Germany
8,443
USA
7,763
United States
7,327
Brand image
7,172
Social Web
7,146
Social web
7,142
Markenimage
7,125
Online-Marketing
6,612
Internet
6,351
Markenartikel
4,588
Brand
4,586
Marketingmanagement
4,442
Marketing management
4,402
Pricing strategy
4,002
Preismanagement
3,998
Lieferantenmanagement
3,980
Supplier relationship management
3,977
Werbewirkung
3,779
Emotion
3,749
Advertising effects
3,737
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Law, Chun Hung Roberts
18
Dwivedi, Yogesh Kumar
17
Ghose, Anindya
17
Lammenett, Erwin
16
Kollmann, Tobias
15
Filieri, Raffaele
13
Rita, Paulo
13
Harrigan, Paul
12
Hollebeek, Linda D.
12
Ko, Eunju
12
Pauwels, Koen
11
Skiera, Bernd
11
Thaichon, Park
11
Wirtz, Bernd W.
11
Ahuja, Vandana
10
Dennis, Charles
10
Grewal, Dhruv
10
Kannan, P. K.
10
Loureiro, Sandra Maria Correia
10
Quach, Sara
10
Ratten, Vanessa
10
Reijmersdal, Eva A. van
10
Tan, Yong
10
Urban, Glen L.
10
Wilbur, Kenneth C.
10
Akram, Umair
9
Bonatti, Alessandro
9
Dens, Nathalie
9
Hauser, John R.
9
Jerath, Kinshuk
9
Lambrecht, Anja
9
Michaelidou, Nina
9
Okumus, Fevzi
9
Pavlou, Paul A.
9
Pelsmacker, Patrick de
9
Schultz, Carsten D.
9
Tucker, Catherine
9
Usman, Osly
9
Viswanathan, Siva
9
Bigné Alcañiz, J. Enrique
8
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IGI Global
11
Information Resources Management Association
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American Marketing Association
9
Deutscher Dialogmarketing Verband
9
National Bureau of Economic Research
8
OECD
3
Springer Gabler <Firma>
3
Wiley-VCH
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Organisation for Economic Co-operation and Development
2
RWTH Aachen
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Springer-Verlag GmbH
2
Universität Mannheim
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Bramann - Verlag und Beratung
1
Bundesverband Digitale Wirtschaft
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Duncker & Humblot
1
Edward Elgar Publishing
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European Travel Commission
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1
Forschungsgruppe Konsum und Verhalten
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
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Published in...
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Journal of business research : JBR
220
Journal of retailing and consumer services
164
International journal of internet marketing and advertising : IJIMA
141
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
94
Journal of marketing communications
82
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
78
International journal of advertising : the review of marketing communications
76
International journal of electronic marketing and retailing : IJEMR
69
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
65
Journal of promotion management : innovations in planning and applied research
63
Journal of internet commerce
61
International journal of hospitality management
60
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
The journal of product & brand management
49
Journal of management information systems : JMIS
47
Electronic commerce research
46
Marketing intelligence & planning
46
Cogent business & management
43
Information systems research : ISR
43
Management science : journal of the Institute for Operations Research and the Management Sciences
43
Technological forecasting & social change : an international journal
40
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of contemporary hospitality management
36
International journal of technology marketing : IJTMkt
36
Journal of advertising research
36
Journal of electronic commerce research : JECR
36
Journal of hospitality marketing & management
36
SpringerLink / Bücher
36
Tourism management : research, policies, practice
36
Journal of marketing
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Journal of strategic marketing
33
The journal of brand management : an international journal
32
International journal of e-business research : an official publication of the Information Resources Management Association
31
Asia Pacific journal of marketing and logistics
30
Journal of promotion management : JPM
30
Journal of the Academy of Marketing Science
30
Journal of travel and tourism marketing
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
29
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Source
All
ECONIS (ZBW)
6,503
Other ZBW resources
20
USB Cologne (EcoSocSci)
16
BASE
1
RePEc
1
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1
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
2
An investigation of customer attitude towards online stores
Mpinganjira, Mercy
- In:
African journal of science, technology, innovation & …
8
(
2016
)
5/6
,
pp. 447-456
Persistent link: https://www.econbiz.de/10011723672
Saved in:
3
Customer experience in online shopping : a structural modeling approach
Bhattacharya, Arijit
;
Srivastava, Manjari
;
Verma, Sanjeev
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10012201003
Saved in:
4
The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Roy, Sanjit Kumar
;
Lassar, Walfried M.
;
Butaney, Gul T.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1828-1849
Persistent link: https://www.econbiz.de/10010429758
Saved in:
5
Developing and validating a multidisciplinary scale of e-retailing website elements
Alnawas, Ibrahim
;
Al Khateeb, Amr
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209668
Saved in:
6
Impact of customers' assessment of website attributes on e-relationship in the securities brokerage industry : a multichannel perspective
Toufaily, Elissar
;
Pons, Frank
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011628994
Saved in:
7
How to measure post-purchase customer experience in online retailing? : a scale development study
Kumar, Amresh
;
Anjaly, Bhawna
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1277-1297
Persistent link: https://www.econbiz.de/10011815717
Saved in:
8
The upside of showrooming : how online information creates positive spill-over for the brick-and-mortar retailer
Spaid, Brian I.
;
O'Neill, Bonnie S.
;
Ow, Terence T.
- In:
Journal of organizational computing and electronic commerce
29
(
2019
)
4
,
pp. 294-315
Persistent link: https://www.econbiz.de/10012203525
Saved in:
9
Blueprint for retail website design : attracting and retaining millennial online shoppers
Wright, Linda Berns
;
Haug, James C.
;
Huckabee, Allen
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 170-196
Persistent link: https://www.econbiz.de/10012179574
Saved in:
10
Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms
Gulfraz, Muhammad Bilal
;
Sufyan, Muhammad
;
Mustak, Mekhail
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366249
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