Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An Approach for Identifying Ca...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
Consumer behaviour
21
Konsumentenverhalten
21
Data protection
14
Datenschutz
14
Online-Marketing
11
Social Web
11
Social web
11
USA
8
United States
8
Beziehungsmarketing
6
Marketing management
6
Marketingmanagement
6
Relationship marketing
6
Brand management
5
Markenführung
5
Personality psychology
5
Persönlichkeitspsychologie
5
Social media
5
Advertising
4
Facebook
4
Internet
4
Marketing
4
Advertising effects
3
Brand
3
Data security
3
Datensicherheit
3
Decision
3
Entscheidung
3
Innovation
3
Markenartikel
3
Marketing communications
3
Product design
3
Produktgestaltung
3
Werbewirkung
3
Werbung
3
Age group
2
Aging population
2
Alternde Bevölkerung
2
Altersgruppe
2
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
1
Book section
1
Language
All
English
11
Author
All
Milne, George R.
11
Swani, Kunal
5
Brown, Brian P.
3
Peltier, James
2
Rohm, Andrew
2
Assaf, A. Georges
1
Bahl, Shalini
1
Dahl, Andrew J.
1
Donthu, Naveen
1
Gabisch, Jason A.
1
Kaltcheva, Velitchka D.
1
Labrecque, Lauren I.
1
Markos, Ereni
1
Miller, Elizabeth G.
1
Phelps, Joseph E.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Evaluating Facebook brand content popularity for service versus goods offerings
Swani, Kunal
;
Milne, George R.
- In:
Journal of business research : JBR
79
(
2017
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011745171
Saved in:
2
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
;
Assaf, …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
Saved in:
3
If it's legal, is it acceptable? : consumer reactions to online covert marketing
Milne, George R.
;
Rohm, Andrew
;
Bahl, Shalini
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 107-122
Persistent link: https://www.econbiz.de/10003931186
Saved in:
4
Self-disclosure on the web : rewards, safety cues, and the moderating role of regulatory focus
Gabisch, Jason A.
;
Milne, George R.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10009764257
Saved in:
5
A mixed-method approach to examining brand-consumer interactions driven by social media
Rohm, Andrew
;
Kaltcheva, Velitchka D.
;
Milne, George R.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 295-311
Persistent link: https://www.econbiz.de/10010222781
Saved in:
6
Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
Saved in:
7
Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal
;
Brown, Brian P.
;
Milne, George R.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
Saved in:
8
Web 2.0 and consumers' digital footprint : managing privacy and disclosure choices in social media
Markos, Ereni
;
Labrecque, Lauren I.
;
Milne, George R.
- In:
Online consumer behavior : theory and research in …
,
(pp. 157-182)
.
2012
Persistent link: https://www.econbiz.de/10009567795
Saved in:
9
Information privacy research : framework for integrating multiple publics, information channels, and responses
Peltier, James
;
Milne, George R.
;
Phelps, Joseph E.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10003847138
Saved in:
10
Social media services branding : the use of corporate brand names
Swani, Kunal
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
