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~subject:"Internet marketing"
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Discounts and consumer search...
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Internet marketing
Konsumentenverhalten
79,136
Consumer behaviour
78,703
Theorie
22,014
Theory
21,461
Asymmetrische Information
20,528
Asymmetric information
20,412
Beziehungsmarketing
8,851
Relationship marketing
8,838
Werbewirkung
7,887
Markenführung
7,705
Brand management
7,701
Advertising effects
7,662
Suchtheorie
7,082
Search theory
6,927
Markenimage
6,780
Brand image
6,746
USA
6,649
United States
6,415
Online-Handel
5,490
Online retailing
5,477
Online-Marketing
5,402
Kundenzufriedenheit
5,376
Customer satisfaction
5,374
Social Web
4,866
Social web
4,861
Deutschland
4,770
Werbung
4,745
Advertising
4,654
Experiment
4,481
Germany
4,410
Dienstleistungsqualität
4,370
Brand
4,369
Markenartikel
4,367
Service quality
4,365
Einzelhandel
4,189
Retail trade
4,109
Electronic Commerce
3,701
E-commerce
3,589
Verbraucherverhalten
3,564
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Undetermined
2,867
Free
971
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4,396
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973
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4,120
Aufsatz in Zeitschrift
4,120
Aufsatz im Buch
273
Book section
273
Graue Literatur
162
Non-commercial literature
162
Arbeitspapier
136
Working Paper
136
Hochschulschrift
67
Collection of articles of several authors
45
Sammelwerk
45
Conference paper
39
Konferenzbeitrag
39
Aufsatzsammlung
37
Thesis
32
Konferenzschrift
30
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15
Fallstudie
15
Guidebook
14
Ratgeber
14
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10
Sammlung
10
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8
Amtsdruckschrift
7
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7
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6
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6
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4
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4
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2
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1
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1
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1
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1
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1
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English
5,228
German
139
Polish
2
Czech
1
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1
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Wilbur, Kenneth C.
19
Dwivedi, Yogesh Kumar
17
Jerath, Kinshuk
17
Goldfarb, Avi
16
Tucker, Catherine
16
Ghose, Anindya
15
Filieri, Raffaele
13
Sayedi, Amin
13
Ko, Eunju
12
Katona, Zsolt
11
Law, Chun Hung Roberts
11
Lewis, Randall A.
11
Pauwels, Koen
11
Pelsmacker, Patrick de
11
Reijmersdal, Eva A. van
11
Russo, Antonio
11
Bellman, Steven
10
Rita, Paulo
10
Rutz, Oliver J.
10
Sahni, Navdeep S.
10
Stephen, Andrew T.
10
Urban, Glen L.
10
Yang, Yanwu
10
Akram, Umair
9
Braun, Michael
9
Bucklin, Randolph E.
9
Choi, Yung Kyun
9
Hollebeek, Linda D.
9
Hudders, Liselot
9
Loureiro, Sandra Maria Correia
9
Michaelidou, Nina
9
Rozendaal, Esther
9
Sreejesh, S.
9
Usman, Osly
9
Zhu, Yi
9
Bauer, Hans H.
8
Chintagunta, Pradeep K.
8
D'Annunzio, Anna
8
Duan, Wenjing
8
Hauser, John R.
8
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American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
7
Information Resources Management Association
5
IGI Global
3
OECD
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Peter Lang GmbH
2
RWTH Aachen
2
Technische Universität Braunschweig
2
Universität Mannheim
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Association of National Advertisers
1
Campus Verlag
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
European Advertising Academy
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsgruppe Konsum und Verhalten
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
ICORIA <12., 2013, Zagreb>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Leuphana Universität Lüneburg
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
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Published in...
All
Journal of business research : JBR
209
Journal of retailing and consumer services
153
International journal of internet marketing and advertising : IJIMA
128
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
International journal of advertising : the review of marketing communications
93
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
88
Journal of marketing communications
86
Journal of advertising research
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Journal of promotion management : innovations in planning and applied research
60
Journal of internet commerce
54
International journal of hospitality management
53
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
International journal of electronic marketing and retailing : IJEMR
51
International journal of advertising : the quarterly review of marketing communications
48
Management science : journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
47
Information systems research : ISR
43
Cogent business & management
41
Electronic commerce research
41
Journal of promotion management : JPM
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of marketing
33
Journal of electronic commerce research : JECR
32
Journal of marketing research : JMR
32
Psychology & marketing
32
The journal of brand management : an international journal
31
International journal of consumer studies
30
International journal of technology marketing : IJTMkt
30
Journal of management information systems : JMIS
30
Tourism management : research, policies, practice
30
International journal of electronic commerce : IJEC
29
Asia Pacific journal of marketing and logistics
28
Young consumers : insight and ideas for responsible marketers
28
Technological forecasting & social change : an international journal
27
International journal of contemporary hospitality management
26
Marketing intelligence & planning
26
Journal of marketing management : MM
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
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ECONIS (ZBW)
5,368
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1
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1
How should search ads platform balance ads quality and quantity : comparison between business search and community search ads
Li, Xiaoling
;
Yan, Hui
;
Li, Xinjian
- In:
International journal of services technology and management
22
(
2016
)
6
,
pp. 331-347
Persistent link: https://www.econbiz.de/10011665160
Saved in:
2
Targeted advertising and costly consumer search
Burguet, Roberto
;
Petrikaite, Vaiva
-
2017
Persistent link: https://www.econbiz.de/10011697503
Saved in:
3
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
4
The order effect of advertisers on consumer search behavior in sponsored search markets
Park, Chang Hee
;
Agarwal, Manoj Kumar
- In:
Journal of business research : JBR
84
(
2018
),
pp. 24-33
Persistent link: https://www.econbiz.de/10011802594
Saved in:
5
Targeted advertising and costly consumer search
Burguet, Roberto
;
Petrikaitė, Vaiva
- In:
Economic inquiry
61
(
2023
)
2
,
pp. 430-450
Persistent link: https://www.econbiz.de/10014308584
Saved in:
6
Intermediaries and consumer search
Chen, Yongmin
;
Zhang, Tianle
- In:
International journal of industrial organization
57
(
2018
),
pp. 255-277
Persistent link: https://www.econbiz.de/10011979443
Saved in:
7
Modeling consumer footprints on search engines : an interplay with social media
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Management science : journal of the Institute for …
65
(
2019
)
3
,
pp. 1363-1385
Persistent link: https://www.econbiz.de/10012013817
Saved in:
8
Zooming in on choice : how do consumers search for cameras online?
Bronnenberg, Bart J.
;
Kim, Jun B.
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 693-712
Persistent link: https://www.econbiz.de/10011584275
Saved in:
9
The power of rankings : quantifying the effect of rankings on online consumer search and purchase decisions
Ursu, Raluca M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 530-552
Persistent link: https://www.econbiz.de/10011916541
Saved in:
10
Associating searching on search engines to subsequent searching on sites
Ortiz-Cordova, Adan
;
Jansen, Bernard J.
- In:
International journal of information systems in the …
8
(
2016
)
2
,
pp. 30-43
Persistent link: https://www.econbiz.de/10011493856
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