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How do online bidders differ from non-bidders?
Hou, Jianwei; Elliott, Kevin M. - In: Journal of retailing and consumer services 21 (2014) 1, pp. 18-25
Persistent link: https://www.econbiz.de/10010233550
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Social media and hospital brands : a field study in Turkey
Güzel, Alper; Tengilimoglu, Dilaver; Ekiyor, Aykut - In: Journal of economics & management 22 (2015) 4, pp. 16-31
Persistent link: https://www.econbiz.de/10011534294
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Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
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The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
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Social media marketing and brand loyalty : the role of brand trust
Puspaningrum, Astrid - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 12, pp. 951-958
Persistent link: https://www.econbiz.de/10012672190
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Consumer brand engagement in social networking sites and its effect on brand loyalty
Jayasingh, Sudarsan - In: Cogent business & management 6 (2019), pp. 1-22
Marketers today use social networking sites as their communication channel to promote their brands. There is a growing importance to this media to increase consumer’s online participation and engagement. The aim of this research it to identify the determinants of consumer brand engagement...
Persistent link: https://www.econbiz.de/10012622473
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Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
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Romancing the brands on social media
Beig, Faseeh Amin; Khan, Mohammad Furqan - In: Global business review 23 (2022) 3, pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
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Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor; Azar, Salim L.; Machado, … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
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Building customer engagement and brand loyalty through online social media : an exploratory study
Ningthoujam, Sombala; Manna, Reshmi; Gautam, Vikas; … - In: International journal of electronic marketing and … 11 (2020) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10012227519