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Promoting restaurants using social networks : still a lot of room for improvement
Sanchís Verdeguer, José Vicente; Peiró-Signes, Angel; … - In: International business and economics research journal 13 (2014) 7, pp. 1613-1618
Persistent link: https://www.econbiz.de/10011430476
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Reducing longitudinal attrition through Facebook
McGinley, Sean; Zhang, Lu; Hanks, Lydia E.; O'Neill, John - In: Journal of hospitality marketing & management 24 (2015) 7/8, pp. 894-900
Persistent link: https://www.econbiz.de/10011433731
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Who's behind the screen? : segmenting social venture consumers through social media usage
Chung, Te-Lin; Anaza, Nwamaka; Park, Joohyung; … - In: Journal of retailing and consumer services 28 (2016), pp. 288-295
Persistent link: https://www.econbiz.de/10011434187
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The effect of social capital and altruism on seniors' revisit intention to social network sites for tourism-related purposes
Kim, Myung-Ja; Lee, Choong-Li; Bonn, Mark Andrew - In: Tourism management : research, policies, practice 53 (2016), pp. 96-107
Persistent link: https://www.econbiz.de/10011440032
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Competing for attention in social communication markets
Iyer, Ganesh; Katona, Zsolt - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
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Social sochi : using social network analysis to investigate electronic word-of-mouth transmitted trough social media communities
Hambrick, Marion E.; Pegoraro, Ann - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 120-140
Persistent link: https://www.econbiz.de/10011541870
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Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na; Mariadoss, Babu John; Reynolds, Dennis - In: International journal of hospitality management 51 (2015), pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
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A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa; Li, Yung-Ming; Wu, Wen-Hsiang - In: Information & management : the internat. journal of … 52 (2015) 8, pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
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Consumer perception of knowledge-sharing in travel-related online social networks
Bilgihan, Anil; Barreda, Albert; Okumus, Fevzi; Nusair, … - In: Tourism management : research, policies, practice 52 (2016), pp. 287-296
Persistent link: https://www.econbiz.de/10011418426
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Impact of marketing opportunities with social media networks
Thangavel, N.; Vanmathi, M. - In: International journal of economic research 12 (2015) 2, pp. 347-362
Persistent link: https://www.econbiz.de/10011419826