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The effects of online incivility and consumer-to-consumer interactional justice on complainants, observers, and service providers during social media service recovery

Bacile, Todd J.; Wolter, Jeremy S.; Allen, Alexis M.; … - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 60-81

Persistent link: https://www.econbiz.de/10011949553

Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism

Yang, Shuang; Tang, Jiarong; Cai, Jian; Guo, Gongxing - In: The journal of product & brand management 32 (2023) 3, pp. 393-405

Persistent link: https://www.econbiz.de/10014229053

C2C interaction in the online review system : effect of other customers' responses on subsequent review volume

Zhang, Min; Wang, Lu; Li, Yiwei; Wang, G. Alan - In: Tourism management : research, policies, practice 93 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013366151

From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication

Bacile, Todd J.; Ye, Christine; Swilley, Esther - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 117-133

Persistent link: https://www.econbiz.de/10010399436

In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts

Laer, Tom van; Ruyter, Ko de - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 164-174

Persistent link: https://www.econbiz.de/10003987364

In Stories We Trust : How Narrative Apologies Provide Cover for Competitive Vulnerability After Integrity-Violating Blog Posts

van Laer, Tom; Ruyter, Ko de - 2017

Consumers’ confidence in companies has fallen due to recent and widespread violations of integrity and consumers’ voicing of discontent in weblog (blog) posts. Current research on integrity restoration offers little guidance regarding appropriate responses. We posit that not only what (with...

Persistent link: https://www.econbiz.de/10014199664

For all to see : social risk and observable complaining on Facebook

Armstrong, Christine; Kulczynski, Alicia; Brennan, Stacey - In: European journal of marketing 56 (2022) 1, pp. 31-71

Persistent link: https://www.econbiz.de/10012798636

How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets

Lee, Jennifer JooYeon; Ma, Zecong - In: Journal of research in interactive marketing : … 16 (2022) 2, pp. 277-291

Persistent link: https://www.econbiz.de/10013277423

Does brand-consumer social sharing matter? : a relational framework of customer engagement to brand-hosted social media

Simon, Françoise; Tossan, Vesselina - In: Journal of business research : JBR 85 (2018), pp. 175-184

Persistent link: https://www.econbiz.de/10011815485

Differentiating customer engaging behavior by targeted benefits : an empirical study

Braun, Corina; Batt, Verena; Bruhn, Manfred; Hadwich, … - In: The journal of consumer marketing 33 (2016) 7, pp. 528-538

Persistent link: https://www.econbiz.de/10011642245

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