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~subject:"Internet marketing"
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Internet marketing
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Theorie
9,114
Theory
8,949
Beziehungsmarketing
8,886
Relationship marketing
8,874
Markenführung
7,443
Brand management
7,439
Markenimage
6,556
Brand image
6,531
Online-Handel
5,415
Online retailing
5,402
Kundenzufriedenheit
5,380
Customer satisfaction
5,376
USA
4,803
Social Web
4,644
Social web
4,642
United States
4,597
Online-Marketing
4,525
Deutschland
4,325
Dienstleistungsqualität
4,259
Service quality
4,256
Brand
4,237
Markenartikel
4,232
Einzelhandel
4,098
Retail trade
4,017
Germany
3,988
Werbewirkung
3,763
Advertising effects
3,725
Verbraucherverhalten
3,569
Electronic Commerce
3,516
E-commerce
3,403
Experiment
3,302
Emotion
3,145
Werbung
3,105
Advertising
3,053
Zielgruppe
2,844
Privater Konsum
2,833
Private consumption
2,829
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Online availability
All
Undetermined
2,545
Free
739
Type of publication
All
Article
3,795
Book / Working Paper
703
Type of publication (narrower categories)
All
Article in journal
3,566
Aufsatz in Zeitschrift
3,566
Aufsatz im Buch
224
Book section
224
Graue Literatur
97
Non-commercial literature
97
Arbeitspapier
74
Working Paper
74
Hochschulschrift
51
Collection of articles of several authors
41
Sammelwerk
41
Conference paper
40
Konferenzbeitrag
40
Aufsatzsammlung
35
Konferenzschrift
30
Thesis
19
Case study
10
Fallstudie
10
Collection of articles written by one author
8
Conference proceedings
8
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8
Guidebook
7
Ratgeber
7
Amtsdruckschrift
5
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5
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5
Handbuch
5
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5
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5
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3
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3
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1
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1
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1
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1
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1
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English
4,376
German
120
Polish
2
Czech
1
Undetermined
1
Author
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Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
13
Ko, Eunju
11
Law, Chun Hung Roberts
11
Pauwels, Koen
10
Reijmersdal, Eva A. van
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Pelsmacker, Patrick de
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Hudders, Liselot
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Rozendaal, Esther
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Phua, Joe
7
Rahman, Zillur
7
Sahni, Navdeep S.
7
Schivinski, Bruno
7
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Springer Fachmedien Wiesbaden
10
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Information Resources Management Association
5
National Bureau of Economic Research
4
OECD
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
MITP Verlags-GmbH & Co. KG
2
RWTH Aachen
2
Universität Mannheim
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
European Advertising Academy
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
ICORIA <12., 2013, Zagreb>
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
Nomos Verlagsgesellschaft
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
Taylor and Francis.
1
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Published in...
All
Journal of business research : JBR
192
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
54
Journal of internet commerce
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
International journal of electronic marketing and retailing : IJEMR
48
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
36
Journal of advertising research
33
International journal of advertising : the quarterly review of marketing communications
32
Information systems research : ISR
31
Journal of promotion management : JPM
31
Journal of marketing
30
Psychology & marketing
30
The journal of brand management : an international journal
30
Young consumers : insight and ideas for responsible marketers
30
Journal of management information systems : JMIS
28
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Technological forecasting & social change : an international journal
26
Marketing intelligence & planning
25
Journal of marketing research : JMR
24
Journal of marketing management : MM
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
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All
ECONIS (ZBW)
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1
Exclusivity in online targeted promotions : cross-cultural preferences of consumers
Broeder, Peter
- In:
International journal of business and emerging markets …
10
(
2018
)
4
,
pp. 396-408
Persistent link: https://www.econbiz.de/10011983845
Saved in:
2
Perceived influential aspects of TV advertising
Kumar, Ajay
;
Sharma, Ruchi
- In:
Paradigm : the journal of Institute of Management Technology
21
(
2017
)
2
,
pp. 192-210
Persistent link: https://www.econbiz.de/10012161051
Saved in:
3
Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.
;
Lanasier, Evi V.
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
Saved in:
4
A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa
;
Li, Yung-Ming
;
Wu, Wen-Hsiang
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
Saved in:
5
An audience of one : behaviorally targeted ads as implied social labels
Summers, Christopher A.
;
Smith, Robert W.
;
Walker …
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 156-178
Persistent link: https://www.econbiz.de/10011521971
Saved in:
6
Visual perceptions of snack packages among preschool children
Nelson, Michelle R.
;
Duff, Brittany R. L.
;
Ahn, Regina
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 385-406
Persistent link: https://www.econbiz.de/10011522148
Saved in:
7
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
8
Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H.
;
Hackley, Christopher E.
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10011522194
Saved in:
9
Children and advergame : the role of presence, flow and persuasion knowledge
Soebandhi, Santirianingrum
;
Sri Hartini
;
Sri Gunawan
- In:
International journal of electronic business
14
(
2018
)
4
,
pp. 293-308
Persistent link: https://www.econbiz.de/10012040475
Saved in:
10
How intervention can empower children as consumers in dealing with advertising
Mar Pàmies, Maria del
;
Ryan, Gerard
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 601-609
Persistent link: https://www.econbiz.de/10011620133
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