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~subject:"Internet marketing"
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Internet marketing
Advertising
60
Werbung
53
Consumer behaviour
48
Konsumentenverhalten
47
USA
34
United States
32
Advertising effects
31
Werbewirkung
31
Brand image
20
China
20
Markenimage
20
Brand management
19
Markenführung
19
International marketing
18
Entrepreneurship
16
Entrepreneurship approach
16
Internationales Marketing
16
Theorie
16
Theory
16
Marketing management
12
Marketingmanagement
12
Brand
11
Markenartikel
11
Online-Marketing
11
Business start-up
10
Corporate social responsibility
10
Unternehmensgründung
10
Corporate Social Responsibility
9
South Korea
9
Multinationales Unternehmen
7
Standardisierung
7
Standardization
7
Südkorea
7
Transnational corporation
7
Beziehungsmarketing
6
Comparison
6
EU countries
6
EU-Staaten
6
Personality psychology
6
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11
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11
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1
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English
11
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Taylor, Charles Raymond
7
Taylor, Charles Robert
4
Okazaki, Shintaro
2
Borenstein, Benjamin E.
1
Carlson, Les
1
Choi, Yung Kyun
1
Costello, John P.
1
Lee, Doo-hee
1
Lou, Chen
1
Schirmer, Nadine Andrea
1
Schwaiger, Manfred
1
Yeu, Minsun
1
Yoon, Hee-sook
1
Yoon, Sukki
1
Zhou, Xuan
1
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International journal of advertising : the quarterly review of marketing communications
2
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of current issues and research in advertising
1
Journal of marketing theory and practice : JMTP
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of strategic marketing
1
Psychology & marketing
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ECONIS (ZBW)
11
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1
Editorial : the London Olympics 2012 : what advertisers should watch
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 459-464
Persistent link: https://www.econbiz.de/10009581826
Saved in:
2
Editorial: the new era of electronic word of mouth (eWOM) : "be more chill" overrules the critics
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012492602
Saved in:
3
Special issue: New media: mobile advertising and marketing
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003757301
Saved in:
4
What is SMS advertising and why do multinationals adopt it? : answers from an empirical study in European markets
Okazaki, Shintaro
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10003595204
Saved in:
5
How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun
;
Yoon, Sukki
;
Taylor, Charles Raymond
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 357-365
Persistent link: https://www.econbiz.de/10011508871
Saved in:
6
Are banner advertisements in online games effective?
Yeu, Minsun
;
Yoon, Hee-sook
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
Saved in:
7
The future of advertising research : new directions and research needs
Taylor, Charles Raymond
;
Carlson, Les
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10012483501
Saved in:
8
Social media and international advertising : theoretical challenges and future directions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
International marketing review
30
(
2013
)
1
,
pp. 56-71
Persistent link: https://www.econbiz.de/10009730546
Saved in:
9
Consumer response to disclosures in digitally retouched advertisements
Schirmer, Nadine Andrea
;
Schwaiger, Manfred
;
Taylor, …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 131-141
Persistent link: https://www.econbiz.de/10012016481
Saved in:
10
The effects of targeted digital advertising on consumer welfare
Borenstein, Benjamin E.
;
Taylor, Charles Robert
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 317-332
Persistent link: https://www.econbiz.de/10014553255
Saved in:
1
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