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~subject:"Internet marketing"
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Internet marketing
Konsumentenverhalten
79,172
Consumer behaviour
78,739
Theorie
14,799
Theory
14,558
Marktforschung
12,257
Wissenschaftliche Methode
9,049
Beziehungsmarketing
8,988
Relationship marketing
8,977
Scientific method
8,913
Betriebsgröße
8,853
Firm size
8,572
Markenführung
7,438
Brand management
7,433
Markenimage
6,599
Brand image
6,574
Market research
6,545
USA
6,524
Deutschland
6,319
United States
6,237
Germany
5,575
Kundenzufriedenheit
5,472
Customer satisfaction
5,466
Online-Handel
5,437
Online retailing
5,423
Social Web
4,710
Social web
4,708
Online-Marketing
4,453
Dienstleistungsqualität
4,390
Service quality
4,387
Markenartikel
4,367
Brand
4,289
Einzelhandel
4,238
Retail trade
4,091
Experiment
3,695
Werbewirkung
3,658
Advertising effects
3,619
Electronic Commerce
3,600
Verbraucherverhalten
3,573
E-commerce
3,481
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All
Undetermined
2,542
Free
738
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Article
3,754
Book / Working Paper
669
Journal
3
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3,557
Aufsatz in Zeitschrift
3,557
Aufsatz im Buch
195
Book section
195
Graue Literatur
99
Non-commercial literature
99
Arbeitspapier
73
Working Paper
73
Hochschulschrift
52
Collection of articles of several authors
40
Sammelwerk
40
Conference paper
38
Konferenzbeitrag
38
Aufsatzsammlung
36
Konferenzschrift
28
Thesis
21
Collection of articles written by one author
8
Sammlung
8
Conference proceedings
7
Case study
6
Fallstudie
6
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6
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6
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5
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5
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4
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4
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3
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3
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1
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1
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1
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1
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1
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1
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1
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English
4,341
German
83
Polish
2
Czech
1
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1
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Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
13
Ko, Eunju
11
Law, Chun Hung Roberts
11
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Stephen, Andrew T.
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Chen, Jianqing
8
Hauser, John R.
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Reijmersdal, Eva A. van
8
Seo, Yuri
8
Sreejesh, S.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Schivinski, Bruno
7
Tucker, Catherine
7
Vashisht, Devika
7
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American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
8
Information Resources Management Association
5
National Bureau of Economic Research
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
IGI Global
2
OECD
2
RWTH Aachen
2
Universität Mannheim
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
Springer-Verlag GmbH
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
University of California at Berkeley
1
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Published in...
All
Journal of business research : JBR
193
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of internet commerce
54
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Journal of advertising research
32
Journal of marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
The journal of brand management : an international journal
30
Journal of promotion management : JPM
29
Journal of management information systems : JMIS
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of contemporary hospitality management
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
Technological forecasting & social change : an international journal
26
Marketing intelligence & planning
25
Psychology & marketing
25
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing research : JMR
24
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
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ECONIS (ZBW)
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1
From "participant" to “friend” : the role of Facebook engagement in ethnographic research
Edirisingha, Prabash Aminda
;
Abarashi, Jamal
;
Ferguson, …
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 416-434
Persistent link: https://www.econbiz.de/10011814279
Saved in:
2
Editorial: Why the experimental method is the ideal tool for studying consumer research in online environments
Fortin, David R.
;
Ballantine, Paul W.
- In:
International journal of internet marketing and …
5
(
2009
)
4
,
pp. 241-245
Persistent link: https://www.econbiz.de/10003896297
Saved in:
3
Why we ignore social networking advertising
Hadija, Zeljka
;
Barnes, Susan B.
;
Hair, Neil
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10009503730
Saved in:
4
Rules of attraction : females perception of male self-representation in a dating app
Roshchupkina, Olga
;
Kim, Olga
;
Lee, Eun-Ju
- In:
Asia marketing journal
24
(
2023
)
4
,
pp. 169-177
Persistent link: https://www.econbiz.de/10013555700
Saved in:
5
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.
;
Combe, Ian Alexander
;
Khusainova, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
Saved in:
6
Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.
;
Lanasier, Evi V.
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
Saved in:
7
Product rating statistics as consumer search aids
Guan, Chong
;
Lam, Shun Yin
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 51-70
Persistent link: https://www.econbiz.de/10012129484
Saved in:
8
Mapping brand similarities : Comparing consumer online comments versus survey data
Vriens, Marco
;
Chen, Song
;
Vidden, Chad
- In:
International journal of market research
61
(
2019
)
2
,
pp. 130-139
Persistent link: https://www.econbiz.de/10012172151
Saved in:
9
Consumers' concerns with how they are researched online
Moraes, Caroline
- In:
Business & professional ethics journal
36
(
2017
)
1
,
pp. 79-101
Persistent link: https://www.econbiz.de/10011687837
Saved in:
10
Die Teilnahmebereitschaft an mobilen Web-Befragungen : eine empirische Untersuchung
Schulte, Marie
-
2018
Persistent link: https://www.econbiz.de/10011824716
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