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~subject:"Internet marketing"
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Internet marketing
Experiment
43,806
Social Web
20,343
Social web
20,312
Theorie
12,108
Theory
11,965
Kenia
9,366
Kenya
8,820
Consumer behaviour
8,145
Konsumentenverhalten
8,137
Spieltheorie
6,414
Game theory
6,267
Online-Marketing
6,097
Feldforschung
5,277
Field research
4,982
experiment
3,563
USA
2,981
Soziales Netzwerk
2,925
United States
2,908
Verhaltensökonomik
2,785
Behavioral economics
2,768
Social network
2,752
Public goods
2,599
Social media
2,582
Öffentliche Güter
2,567
Entscheidung
2,353
Decision
2,321
Viral marketing
2,293
Virales Marketing
2,290
Vertrauen
2,243
Relationship marketing
2,242
Beziehungsmarketing
2,240
Confidence
2,207
Deutschland
2,193
social media
2,137
Electronic Commerce
2,087
Germany
2,084
Gender
2,019
E-commerce
2,004
Brand management
1,987
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3,151
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1,069
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4,684
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1,318
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34
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Dwivedi, Yogesh Kumar
18
Law, Chun Hung Roberts
14
Ozuem, Wilson
14
Filieri, Raffaele
13
Loureiro, Sandra Maria Correia
13
Rita, Paulo
13
Stephen, Andrew T.
13
Harrigan, Paul
12
Hajli, Nick
11
Hollebeek, Linda D.
11
Karjaluoto, Heikki
11
Sabatini, Fabio
11
Schweidel, David A.
11
Bigné Alcañiz, J. Enrique
10
Kreutzer, Ralf T.
10
Martínez-López, Francisco J.
10
Scott, David Meerman
10
Tucker, Catherine
10
Choi, Yung Kyun
9
Kumar, Vikas
9
Ryan, Damian
9
Schivinski, Bruno
9
Tan, Yong
9
Fogel, Joshua
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Hoffman, Donna L.
8
Kim, Juran
8
Lewis, Randall A.
8
Milne, George R.
8
Moe, Wendy W.
8
Phua, Joe
8
Rana, Nripendra P.
8
Seo, Yuri
8
Skiera, Bernd
8
Thaichon, Park
8
Tuten, Tracy L.
8
Ye, Qiang
8
Yoon, Sukki
8
Ahuja, Vandana
7
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Springer Fachmedien Wiesbaden
21
IGI Global
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Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
National Bureau of Economic Research
4
Wiley-VCH
4
MITP Verlags-GmbH & Co. KG
3
Nomos Verlagsgesellschaft
3
Springer Gabler <Firma>
3
Universität Mannheim
3
Chartered Institute of Public Relations
2
Edward Elgar Publishing
2
Haufe-Lexware GmbH & Co. KG
2
Springer International Publishing
2
Universität Bremen
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Marketing Association
1
Bundesanzeiger Verlag
1
Bundesverband Digitale Wirtschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Expertentagung "Social Media Marketing im Spitzensport" <2., 2013, Ismaning>
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Friedrich-Schiller-Universität Jena
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Herbert Utz Verlag
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
ICEC <15, 2013, Turku>
1
IFLA General Conference
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Business Intelligence and Modelling <9., 2021, Athen>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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Published in...
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Journal of business research : JBR
192
International journal of internet marketing and advertising : IJIMA
111
Journal of retailing and consumer services
93
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
71
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
68
International journal of advertising : the review of marketing communications
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Journal of marketing communications
62
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of promotion management : innovations in planning and applied research
55
Technological forecasting & social change : an international journal
55
Tourism management : research, policies, practice
48
Information systems research : ISR
47
International journal of hospitality management
47
Journal of internet commerce
45
Business horizons
44
The journal of product & brand management
44
Journal of management information systems : JMIS
42
Cogent business & management
41
International journal of electronic marketing and retailing : IJEMR
36
SpringerLink / Bücher
35
International journal of technology marketing : IJTMkt
34
Marketing intelligence & planning
32
The journal of brand management : an international journal
32
Electronic commerce research
31
Journal of strategic marketing
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
Journal of marketing
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
International journal of business information systems : IJBIS
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Springer eBook Collection
29
International journal of contemporary hospitality management
27
Journal of electronic commerce research : JECR
27
Journal of advertising research
26
Journal of travel and tourism marketing
26
Journal of hospitality marketing & management
25
Journal of marketing management : MM
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
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Source
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ECONIS (ZBW)
5,996
Other ZBW resources
7
USB Cologne (EcoSocSci)
3
RePEc
2
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1
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10
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date (oldest first)
1
What are likes worth? : a Facebook page field
experiment
Mochon, Daniel
;
Johnson, Karen H.
;
Schwartz, Janet
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 306-317
Persistent link: https://www.econbiz.de/10011697386
Saved in:
2
Social media, influencers, and adoption of an eco-friendly product : field
experiment
evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
3
Social influence bias in online ratings : a field
experiment
Cicognani, Simona
;
Figini, Paolo
;
Magnani, Marco
-
2016
values in e-commerce platforms and rating web sites. By means of a field
experiment
that exogenously manipulates prior …
Persistent link: https://www.econbiz.de/10011705566
Saved in:
4
A social media campaign application in a marketing field experience course
Hughes, Mine Üçok
- In:
Business education & accreditation : BEA
6
(
2014
)
1
,
pp. 95-100
Persistent link: https://www.econbiz.de/10010224973
Saved in:
5
Fundraising through online social networks : a field
experiment
on peer-to-peer solicitation
Castillo, Marco
;
Petrie, Ragan
;
Wardell, Clarence
- In:
Journal of public economics
114
(
2014
),
pp. 29-35
Persistent link: https://www.econbiz.de/10010491088
Saved in:
6
Social Media Integration and E-Commerce Platform Performance : A Randomized Field
Experiment
Huang, Ni
-
2020
experiment
in collaboration with a large e-commerce platform in the U.S. to examine the impact of social media integration (in …
Persistent link: https://www.econbiz.de/10012854296
Saved in:
7
A Comparison of Approaches to Advertising Measurement : Evidence from Big Field Experiments at Facebook
Gordon, Brett R.
-
2018
from 15 US advertising experiments at Facebook comprising 500 million user-
experiment
observations and 1.6 billion ad …
Persistent link: https://www.econbiz.de/10012932910
Saved in:
8
Do Your Online Friends Make You Pay? A Randomized Field
Experiment
on Peer Influence in Online Social Networks - Online E-Companion Appendix
Bapna, Ravi
-
2015
. In this paper, we present a novel randomized
experiment
that tests the existence of causal peer influence in the general …
Persistent link: https://www.econbiz.de/10013032424
Saved in:
9
Social advertising effectiveness across products : a large-scale field
experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
10
Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Gupta, Alok
;
Sen, Soumya
- In:
Journal of management information systems : JMIS
38
(
2021
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
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