//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Irland"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Creating powerful brands : in...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Irland
Marketing
53
Brand management
49
Markenführung
43
Markenartikel
34
Brand
32
Brand image
28
Consumer behaviour
25
Markenimage
25
Marketingmanagement
25
Marketing management
22
Brands
20
Konsumentenverhalten
17
United Kingdom
16
Marktsegmentierung
10
Brand equity
9
Employees
9
Ireland
9
USA
9
United States
9
Großbritannien
8
Markenpolitik
8
Market segmentation
8
Strategische Planung
8
Bank
7
International marketing
7
Marketingkonzept
7
Strategisches Management
7
Brand identity
6
Führungsstil
6
Leadership style
6
Marketingstrategie
6
Measurement
6
Spain
6
Advertising
5
Banking
5
Corporate culture
5
Einführung
5
Financial services
5
Internationales Marketing
5
more ...
less ...
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
De Chernatony, Leslie
7
Wallace, Elaine
7
Buil, Isabel
4
Published in...
All
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of services marketing
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Service employee performance : its components and antecedents
Wallace, Elaine
;
De Chernatony, Leslie
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
2
,
pp. 82-102
Persistent link: https://www.econbiz.de/10003857822
Saved in:
2
Facebook "friendship" and brand advocacy
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10009688900
Saved in:
3
Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
Saved in:
4
How leadership and commitment influence bank employees’ adoption of their bank’s values
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business ethics : JOBE
101
(
2011
)
3
,
pp. 397-414
Persistent link: https://www.econbiz.de/10009272437
Saved in:
5
The influence of culture and market orientation on services brands : insights from Irish banking and retail firms
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 475-488
Persistent link: https://www.econbiz.de/10009387526
Saved in:
6
Within-role, extra-role and anti-role behaviours in retail banking
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
6
,
pp. 470-488
Persistent link: https://www.econbiz.de/10009388898
Saved in:
7
Classifying, identifying and managing the service brand saboteur
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The service industries journal
28
(
2008
)
1/2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10003733054
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->