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Imagegestaltung in der Automobilindustrie : eine kausalanalytische Untersuchung zur Quantifizierung von Imagetransfereffekten
Wehr, Alexander W. - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001607968
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Building brand awareness with a bowl of cherries
Guenzi, Alberto - In: Journal of historical research in marketing 7 (2015) 1, pp. 113-132
Persistent link: https://www.econbiz.de/10010530051
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Social media strategies and corporate brand visibility in the wine industry : lessons from an Italian case study
Capitello, Roberta; Agnoli, Lara; Begalli, Diego; … - In: EuroMed journal of business 9 (2014) 2, pp. 129-148
Persistent link: https://www.econbiz.de/10010392796
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The marketing of Italian wine brands in China : the "mainstreaming" approach
Lin, Han; Tavoletti, Ernesto - In: Transition studies review 20 (2013) 2, pp. 221-237
Persistent link: https://www.econbiz.de/10010192946
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Analysing the online wine tourism strategies of American and Italian wineries
Simeon, Roblyn; Sayeed, Lutfus; Onetti, Alberto; … - In: International journal of management & enterprise … 16 (2017) 4, pp. 365-384
Persistent link: https://www.econbiz.de/10011859101
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Harmont & Blaine : a successful dachshund to build the values and brand identity
Coluricio, Maria; Melia, Monia; Colurcio, Maria - In: Fashion branding and communication : core strategies of …, (pp. 41-72). 2017
Persistent link: https://www.econbiz.de/10014547469
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Corporate heritage communication strategies of iconic Italian brands : a multiple case study
Sacco, Federica; Conz, Elisa - In: Corporate communications : an international journal 28 (2023) 7, pp. 19-43
Persistent link: https://www.econbiz.de/10014493950
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ICT-linked firm reorganisation and productivity gains
Falk, Martin - In: Technovation : the international journal of … 25 (2005) 11, pp. 1229-1250
Persistent link: https://www.econbiz.de/10003075162
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The organisation of a bank archive : lectures held on May 21 and 22, 1992 : conférence tenue les 21 et 22 mai 1992
Pohl, Manfred (ed.); Hatke-Beck, Brigitte (contributor) - 1993
Persistent link: https://www.econbiz.de/10009787276
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ICT-linked firm reorganisation and productivity gains
Falk, Martin - 2004
In the EU, most large firms use e-business applications, such as enterprise resource planning and online procurement. Based on e-business watch data for EU-4 (Germany, France, Italy and the United Kingdom) we find that the actual use of enterprise resource planning and online procurement is...
Persistent link: https://www.econbiz.de/10011494528