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Who standardizes advertising more frequently, and why do they do so? : a comparison of US and Japanese subsidiaries' advertising practices in the European Union

Taylor, Charles Raymond; Okazaki, Shintaro - 2008

Persistent link: https://www.econbiz.de/10003656203

Evolution in the usage of localised appeals in Japanese and American print advertising

Okazaki, Shintaro; Mueller, Barbara - In: International journal of advertising : the quarterly … 27 (2008) 5, pp. 771-798

Persistent link: https://www.econbiz.de/10003792529

The impact of the lost decade on advertising in Japan : a grounded theory approach

Okazaki, Shintaro; Mueller, Barbara - In: International journal of advertising : the quarterly … 30 (2011) 2, pp. 205-232

Persistent link: https://www.econbiz.de/10009154747

A multi-country examination of hard-sell and soft-sell advertising : comparing global consumer positioning in holistic- and analytic-thinking cultures

Okazaki, Shintaro; Mueller, Barbara; Diehl, Sandra - In: Journal of advertising research 53 (2013) 3, pp. 258-272

Persistent link: https://www.econbiz.de/10010199591

Unearthing insights into the changing nature of Japanese advertising via the grounded theory approach

Okazaki, Shintaro; Mueller, Barbara - In: Handbook of research on international advertising, (pp. 158-178). 2012

Persistent link: https://www.econbiz.de/10009513926

Do global brands use similar executional styles across cultures? : a comparison of US and Japanese television advertising

Taylor, Charles Robert; Okazaki, Shintaro - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 276-288

Persistent link: https://www.econbiz.de/10011313242

Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents

Okazaki, Shintaro - In: Psychology & marketing 25 (2008) 8, pp. 715-731

Persistent link: https://www.econbiz.de/10003757428

Assessing the effect of trust on mobile advertising campaigns : the Japanese case

Okazaki, Shintaro - In: Trust and new technologies : marketing and management …, (pp. 146-164). 2008

Persistent link: https://www.econbiz.de/10003770895

Multinational Advertising: Factors Influencing the Standardised vs. Specialised Approach

Mueller, Barbara - In: International Marketing Review 8 (1991) 1

Print and television advertisements for American products appearing in the USA, Germany and Japan are content analysed to explore factors influencing the usage of standardised versus specialised approaches in multinational advertising. Three factors are examined: market distance, product type,...

Persistent link: https://www.econbiz.de/10014827605

Evidence from Japan : a preliminary scale development of consumer perceptions of mobile portal sites

Katsukura, Akihiro; Nishiyama, Mamoru; Okazaki, Shintaro - In: Advertising and communication : proceedings 4th …, (pp. 242-248). 2005

Persistent link: https://www.econbiz.de/10003353823