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Global identity strategy and its efficacy for Asian brands : is Toyota global or Japanese to consumers?
Han, C. M. - In: Asia Pacific journal of marketing and logistics 28 (2016) 5, pp. 862-877
Persistent link: https://www.econbiz.de/10011616845
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Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
Kim Nguyen Thuy Hang Dao; von der Heidt, Tania - In: Country of origin effect : looking back and moving forward, (pp. 106-127). 2019
Persistent link: https://www.econbiz.de/10012008501
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The effects of perceived destination ability and destination brand love on tourists’ loyalty to post-disaster tourism destinations : the case of Korean tourists to Japan
Lee, Kwang-Ho; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 613-627
Persistent link: https://www.econbiz.de/10011517191
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Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
Kim Nguyen Thuy Hang Dao; von der Heidt, Tania - In: Journal of promotion management : JPM 24 (2018) 3, pp. 398-419
Persistent link: https://www.econbiz.de/10011875431
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Brand proneness versus experiential effect? : explaining consumer preferences towards labeled food products
Trigui, Imene Trabelsi; Girauc, Georges - In: Journal of global scholars of marketing science : … 22 (2012) 2, pp. 145-162
Persistent link: https://www.econbiz.de/10010405826
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Buy domestic or foreign brands? : the moderating roles of decision focus and product quality
Yu, Xueer; Zhou, Guang; Huang, Jing - In: Asia Pacific journal of marketing and logistics 34 (2022) 4, pp. 843-861
Persistent link: https://www.econbiz.de/10013163384
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Personalisierung und Emotionalisierung von globalen Marken : eine Untersuchung am Beispiel der Automobilindustrie in Japan, Deutschland und den USA
Michelfelder, Gerrit Christoph - 2007
Persistent link: https://www.econbiz.de/10003963703
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Effect of CEO recognition on brand sympathy through consumer product perception : a comparative analysis of Japanese and U.S. consumers
Furukawa, Hiroyasu - In: Journal of global marketing 35 (2022) 2, pp. 133-147
Persistent link: https://www.econbiz.de/10013361595
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Japanese and Filipino college students as consumers : does country of origin affect their purchase intent?
Bautista, Reynaldo; Osaki, Takanori; Jeong, Luz Suplico - In: DLSU business & economics review 29 (2020) 2, pp. 104-116
Persistent link: https://www.econbiz.de/10013465889