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The impact of industry environment on early market entry decisions by B2B managers in the US and Japan

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The Impact of Industry Environment on Early Market Entry Decisions by B2b Managers in the U.S. And Japan

Calantone, Roger - 2014

critical decision is whether to enter a high-potential market early. Large innovation and development investments involved in … this decision increase uncertainty. We examine the importance ascribed by U.S. and Japanese managers to competitive forces … develop several propositions. We develop a decision-making exercise simulating early market entry decisions, and tested our …

Persistent link: https://www.econbiz.de/10013066545