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Drivers of employee propensity to endorse their corporate brand
Morokane, Pride; Chiba, Manoj; Kleyn, Nicola - In: The journal of brand management : an international journal 23 (2016) 1, pp. 55-66
Persistent link: https://www.econbiz.de/10011482868
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Branding employees
Cushen, Jean - In: Qualitative research in accounting & management : QRAM 6 (2009) 1/2, pp. 102-114
Persistent link: https://www.econbiz.de/10009525028
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Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina; King, Ceridwyn - In: International journal of hospitality management 68 (2018), pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
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The impact of brand equity on employee attitudes
Ertz, Myriam; Rouziès, Dominique; Sarigöllü, Emine - In: European management journal 42 (2024) 1, pp. 119-129
Persistent link: https://www.econbiz.de/10015052264
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Impact of prevailing work culture on employer image (study on select commercial Banks in India)
Gangopadhyay, Pradipta - In: Research bulletin / The Institute of Cost Accountants … 37 (2013), pp. 134-154
Persistent link: https://www.econbiz.de/10011419542
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Employer brand equity effects on employees well-being and loyalty
Benraïss-Noailles, Laïla; Viot, Catherine - In: Journal of business research : JBR 126 (2021), pp. 605-613
Persistent link: https://www.econbiz.de/10012494326
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The Moderating Role of Servant Leadership : Investigating the Relationships Among Employer Brand Perception and Perceived Employee Retention
Kashyap, Vaneet; Rangnekar, Santosh - 2014
This research study investigated the interrelationships among Employer Brand Perception (EBP), Servant Leadership (SL) and Perceived Employee Retention (PER) using the data collected from the 169 (N=169) employees working in Indian public and private sector organizations. Employer brand...
Persistent link: https://www.econbiz.de/10014146158
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The influence of internal market orientation on external outcomes : the mediating role of employees’ attitudes
Tortosa Edo, Vicent; Llorens-Monzonís, Jaume; … - In: Journal of service theory and practice : JSTP 25 (2015) 4, pp. 486-523
Persistent link: https://www.econbiz.de/10011400725
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Unpacking the relationship between employee brand ambassadorship and employee social media usage through employee wellbeing in workplace : a theoretical contribution
Sakka, Georgia; Ahammad, Mohammad F. - In: Journal of business research : JBR 119 (2020), pp. 354-363
Persistent link: https://www.econbiz.de/10012416994
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Can organizations leverage employer branding to gain employee engagement and reduce turnover intention? : an empirical study with organizational trust as a mediator
Yadav, Lalit Kumar; Kumar, Ashish; Mishra, Shubhra - In: Vision : the journal of business perspective 24 (2020) 4, pp. 496-505
Persistent link: https://www.econbiz.de/10012388344