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~subject:"Künstliche Intelligenz"
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Künstliche Intelligenz
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Van Esch, Patrick
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Perez-Vega, Rodrigo
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ECONIS (ZBW)
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1
Special issue: artificial intelligence in financial services marketing
Mogaji, Emmanuel
(
ed.
);
Farquhar, Jillian Dawes
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013396471
Saved in:
2
Disruptive AI : the response depends on the buyer's political ideology
Van Esch, Patrick
- In:
The journal of business & industrial marketing
39
(
2024
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10015080004
Saved in:
3
Autonomy and control : how political ideology shapes the use of artificial intelligence
Cui, Yuanyuan
;
Van Esch, Patrick
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1218-1229
Persistent link: https://www.econbiz.de/10013280079
Saved in:
4
Programmatic creative : AI can think but it cannot feel
Bakpayev, Marat
;
Baek, Tae Hyun
;
Van Esch, Patrick
; …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 90-95
Persistent link: https://www.econbiz.de/10012698526
Saved in:
5
Stimulating or intimidating : the effect of AI-enabled in-store communication on consumer patronage likelihood
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 63-80
Persistent link: https://www.econbiz.de/10012483694
Saved in:
6
Factors that influence new generation candidates to engage with and complete digital, AI-enabled recruiting
Van Esch, Patrick
;
Black, J. Stewart
- In:
Business horizons
62
(
2019
)
6
,
pp. 729-739
Persistent link: https://www.econbiz.de/10012129190
Saved in:
7
AI-enabled recruiting : what is it and how should a manager use it?
Black, J. Stewart
;
Van Esch, Patrick
- In:
Business horizons
63
(
2020
)
2
,
pp. 215-226
Persistent link: https://www.econbiz.de/10012172055
Saved in:
8
Artificial intelligence, financial anxiety and cashier-less checkouts : a Saudi Arabian perspective
Ghazwani, Salman
;
Van Esch, Patrick
;
Cui, Yuanyuan
; …
- In:
International journal of bank marketing
40
(
2022
)
6
,
pp. 1200-1216
Persistent link: https://www.econbiz.de/10013397783
Saved in:
9
AI in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.
;
Perez-Vega, Rodrigo
;
Wirtz, Jochen
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
Saved in:
10
Reshaping the contexts of online customer engagement behavior via artificial intelligence : a conceptual framework
Perez-Vega, Rodrigo
;
Kaartemo, Valtteri
;
Lages, Cristiana R.
- In:
Journal of business research : JBR
129
(
2021
),
pp. 902-910
Persistent link: https://www.econbiz.de/10012509761
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