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Innovationsfähigkeit sichert Zukunft : Beiträge zum 2. Zukunftsforum Innovationsfähigkeit des BMBF

Gatermann, Inken (ed.) - 2009

Persistent link: https://www.econbiz.de/10003904068

Value co-creation for marketing innovation : comparative study in the sme community

Widjojo, Handyanto; Fontana, Avanti; Gayatri, Gita; … - In: International journal of innovation management 24 (2020) 3, pp. 2050030-1-2050030-31

Persistent link: https://www.econbiz.de/10012252093

Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective

Fready, Samby; Vel, Prakash; Nyadzayo, Munyaradzi W. - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2075-2094

Persistent link: https://www.econbiz.de/10013455382

"New-wave" global firms : Web 2.0 and SME internationalisation

Bell, Jim; Loane, Sharon - In: New Developments in Online Marketing, (pp. 33-49). 2014

Persistent link: https://www.econbiz.de/10010354591

A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality

Mora Cortez, Roberto; Ghosh Dastidar, Ayan - In: Journal of business research : JBR 145 (2022), pp. 92-105

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Value co-creation platform in Indonesian SME community : SDL perspective

Widjojo, Handyanto; Fontana, Avanti; Gayatri, Gita; … - In: Journal of developmental entrepreneurship : JDE ; a … 25 (2020) 2, pp. 2050009-1-2050009-22

Persistent link: https://www.econbiz.de/10012299437

How to enhance SMEs customer involvement using social media : the role of social CRM

Cheng, Colin CJ; Shiu, Eric - In: International small business journal : ISBJ 37 (2019) 1, pp. 22-42

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Social networking : how small organisations are using Facebook and Twitter in engaging customers

Komodromos, Marcos - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 142-150

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Analysing the factors influencing customer engagement and value co-creation during COVID-19 pandemic : the case of online modest fashion SMEs in Egypt

AbdelAziz, Kesmat; Nor Hasliza Saad; Thurasamy Ramayah - In: Journal of Islamic marketing 14 (2023) 1, pp. 146-173

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A set of key principles to assess the impact of living labs

Ståhlbröst, Anna - In: International journal of product development : IJPD 17 (2012) 1/2, pp. 60-75

Persistent link: https://www.econbiz.de/10009699860

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