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Co-operation as a marketing strategy in Mexico’s SMEs : an empirical evidence
Maldonaldo Guzman, Gonzalo; González-Campo, Carlos Hernan - In: Revista globalización, competitividad y gobernabilidad … 6 (2012) 2, pp. 16-28
Persistent link: https://www.econbiz.de/10010252465
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U.S. SMEs’ corporate citizenship : collectivism, market orientation, and reciprocity
Park, Joohyung; Campbell, Jeffrey - In: Journal of small business and entrepreneurship : JSBE ; … 29 (2017) 2, pp. 121-140
Persistent link: https://www.econbiz.de/10011686724
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Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer; Agyabeng-Mensah, Yaw; Baah, Charles; … - In: The journal of business & industrial marketing 38 (2023) 10, pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
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Strategic orientations, hypercompetitive environment, and entrepreneurial alertness of small firms : evidence from the central region of Mexico
Montiel-Campos, Héctor - In: International journal of entrepreneurship and small … 42 (2021) 4, pp. 532-552
Persistent link: https://www.econbiz.de/10012510246
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Ethisches Marketing : nachhaltige Strategien für hochsensible Klein- und Mikrounternehmer
Parlow, Georg; Rupprecht, Susanne - 2019 - 3. überarbeitete Neuauflage
Persistent link: https://www.econbiz.de/10012129750
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Understanding instrumental motivations for social responsibility engagement in a micro-firm context
Nybakk, Erlend; Panwar, Rajat - In: Business ethics : a European review 24 (2015) 1, pp. 18-33
Persistent link: https://www.econbiz.de/10011533269
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Contemporary issues in entrepreneurship marketing : sustainability, ethics and social responsibility
Nwankwo, Sonny; Richards, Darlington - In: Entrepreneurship marketing : principles and practice of …, (pp. 367-384). 2011
Persistent link: https://www.econbiz.de/10008822512
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Marketing status in SMEs, industrial versus consumer companies
Azad, Shahram; Hemmati, Hamed - In: Acta Universitatis Danubius / Oeconomica 9 (2013) 3, pp. 37-48
Persistent link: https://www.econbiz.de/10010205859
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Przedsiębiorstwo XXI wieku : szanse i zagrożenia
Lubas, Barbara (contributor); Piasny, Beata (contributor) - 2012
Persistent link: https://www.econbiz.de/10010222608
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Ethisches Marketing : nachhaltige Strategien für Klein- und Mikrounternehmen ; ein Stärken-Arbeitsbuch
Rupprecht, Susanne; Parlow, Georg - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003726772