Narrow search
Showing 1 - 10 of 51,201
Cover Image
Investigating the linkage between relationship quality dimensions, brand awareness, and brand image : an emerging African market perspective
Ledikwe, A.; Roberts-Lombard, M. - In: African journal of business and economic research : AJBER 17 (2022) 2, pp. 247-273
Persistent link: https://www.econbiz.de/10014326963
Cover Image
The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku; Laukkanen, Tommi; Reijonen, Helen - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Cover Image
The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad; Saraniemi, Saila; Ulkuniemi, … - In: Journal of small business and enterprise development 24 (2017) 3, pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
Cover Image
Influence of Brand Experience and Personality on Loyalty Dimensions : Evidence from Successful Malaysian SME Brands
Ong, Chuan Huat - 2017
Brand loyalty is vital for any business, be it large enterprises or Small and medium enterprises (SME), to sustain in … personality on loyalty dimensions from SME brand perspective. Studies had claimed that factors tested on big brand may yield … different result for SME brand. Therefore, this study will investigate the direct influence of brand experience and brand …
Persistent link: https://www.econbiz.de/10012970898
Cover Image
New product development and consumer brand adoption in SMEs manufactruing industry in Ogun State Nigeria
Kesinro, O. R.; Adenughba, A. A.; Ademilua, A. V. - In: Inventi impact: SMEs (2018) 3, pp. 122-125
Persistent link: https://www.econbiz.de/10012288130
Cover Image
Brand Experience, Trust Components, and Customer Loyalty : Sustainable Malaysian SME Brands Study
Ong, Chuan Huat - 2015
brand experience, trust dimensions (i.e. intentions and reliability), and customer loyalty on sustainable SME brands in …. Meaningful insights from the result are provided for SME owner-managers at the discussion section …
Persistent link: https://www.econbiz.de/10013013329
Cover Image
Impact of religiosity and branding on SMEs performance : does financial literacy play a role?
Alharbi, Raed Khamis; Sofri Yahya; Kassim, Salina - In: Journal of Islamic marketing 13 (2022) 12, pp. 2717-2741
Persistent link: https://www.econbiz.de/10013536356
Cover Image
A sectorial validation and application of a conceptual framework for creating a brand management strategy
Cid, Allan; Blanchet, Pierre; Robichaud, François; … - In: Businesses 3 (2023) 3, pp. 424-440
Brands can be one of a company's most valuable intangible assets and a lever to generate value. As a source of added value, a brand should be strategically built and managed. To fully take advantage of the benefits that the brand provides, it is necessary to propose a brand management strategy....
Persistent link: https://www.econbiz.de/10014413866
Cover Image
Customer based brand equity (CBBE) and the competitive performance of SMES in Ghana
Asamoah, Emmanuel - In: Journal of small business and enterprise development 21 (2014) 1, pp. 117-131
Persistent link: https://www.econbiz.de/10010344879
Cover Image
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto; Ghosh Dastidar, Ayan - In: Journal of business research : JBR 145 (2022), pp. 92-105
Persistent link: https://www.econbiz.de/10013197884