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Why reflect reality : an exploratory study on the effectiveness of traditionally attractive models and realistically attractive models in fashion and beauty advertising
Barry, Benjamin (contributor); Bell, Simon J. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003604132
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Meet the parents : a parents' perspective on product placement in children's films
Hudson, Simon; Hudson, David; Peloza, John - In: Journal of business ethics : JOBE 80 (2008) 2, pp. 289-304
Persistent link: https://www.econbiz.de/10003732252
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Warning! : the following packet contains shocking images ; the impact of mortality salience on the effectiveness of graphic cigarette warning labels
Veer, Ekant; Rank, Tracy - In: Journal of consumer behaviour : an international … 11 (2012) 3, pp. 225-233
Persistent link: https://www.econbiz.de/10009575347
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The economic implications of advertising
Firestone, Otto John - 1967
Persistent link: https://www.econbiz.de/10000566953
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An Exploratory Study on the Use of Message Frames in Canadian Mortgage Loan Advertisements
Dobson, David - 2018
Buying a home is a major financial decision. Financial institutions attempt to persuade home buyers to get the mortgage they are offering through mortgage loan advertisements. These advertisements try to help in simplifying the decision process. Therefore, how a mortgage advertisement affects a...
Persistent link: https://www.econbiz.de/10012911953
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The economic implications of advertising
Firestone, Otto John - 2013 - [Nachdr. der Ausg.] Methuen, Toronto & London, 1967
Persistent link: https://www.econbiz.de/10009740901
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Cigarette nation : business, health, and Canadian smokers, 1930-1975
Robinson, Daniel J. - 2021
discover why Canadians continued to light up despite the publicized health risks. Highlighting the prolific marketing and … advertising practices that helped make smoking a staple of everyday life, Robinson explores socio-cultural aspects of cigarette … factors as product development, marketing and retailing innovation, public relations, sponsored science, and government …
Persistent link: https://www.econbiz.de/10012440292
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A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 103 (2019), pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
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Comparing advertising effectiveness in South-American and North-American contexts : testing Hofstede's and Inglehart's cultural dimensions in the higher education sector
Pergelova, Albena; Angulo-Ruiz, Fernando - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 870-892
Persistent link: https://www.econbiz.de/10011859135
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The making of Labatt "Blue" : the quest for a national lager brand : 1959-1971
Bellamy, Matthew J. - In: Business history 62 (2020) 1, pp. 123-150
Persistent link: https://www.econbiz.de/10012181781