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Typologie des Marketing-Management : theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde
Seifert, Andreas - 2002
Persistent link: https://www.econbiz.de/10001689644
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Typologie des Marketing-Management : theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde
Seifert, Andreas - 2002
bereits hohen und weiter steigenden Popularität. Innerhalb des Marketing-Management ist dabei immer häufiger von der Ablösung … des klassischen Transaktionsmarketing die Rede. Die damit einhergehende These vom Paradigmenwechsel im Marketing-Management …
Persistent link: https://www.econbiz.de/10011942920
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Taxpayers'rights - enshrined in legislation or granted in administrative concessions : a comparison of taxpayers' rights and obligations in Australia, Canada, NZ, the UK and the US
Italia, Maria - In: Tax administration in the 21st century : [the Fourth …, (pp. 119-134). 2001
Persistent link: https://www.econbiz.de/10001653444
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Industrial marketing management and controls
Williams, Leonard Ainslie - 1967
Persistent link: https://www.econbiz.de/10000575714
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Follower segments within and across the social media networks of major professional sport organizations
Naraine, Michael L. - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 4, pp. 222-233
Persistent link: https://www.econbiz.de/10012254433
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Audit clients want to cooperate with their external financial auditor, but also remain at arm’s length : a Canadian survey study
Fontaine, Richard; Pilotti, Luciano - In: Journal of accounting and auditing : research & … (2016), pp. 1-14
Persistent link: https://www.econbiz.de/10011595036
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An investigation of marketing practice by firm size
Coviello, Nicole E.; Brodie, Roderick J.; Munro, Hugh J. - 2008
Persistent link: https://www.econbiz.de/10003729809
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Marketing fun foods : a profile and analysis of supermarket food messages targeted at children
Elliott, Charlene - In: Canadian public policy : a journal for the discussion … 34 (2008) 2, pp. 259-273
Persistent link: https://www.econbiz.de/10003743321
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Corporate Social Responsibility website representations: a longitudinal study of internal and external self-presentations
Basil, Debra Z.; Erlandson, Jill - In: Journal of marketing communications 14 (2008) 2, pp. 125-137
Persistent link: https://www.econbiz.de/10003767518
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The moderator effect of communication in marketing channels of distribution : the case of car's industry in Canada
Lévy Mangin, Jean-Pierre; Koplyay, Tamás; Calmès, … - In: International advances in economic research : IAER ; an … 14 (2008) 1, pp. 48-64
Persistent link: https://www.econbiz.de/10003787919