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Brand governance practices in Canadian national sport organizations : an exploratory study
Taks, Marijke; Séguin, Benoit; Naraine, Michael L.; … - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 10-29
Persistent link: https://www.econbiz.de/10012256467
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A new era for governance structures and processes in Canadian national sport organizations
Parent, Milena M.; Naraine, Michael L.; Hoye, Russell - In: Journal of sport management : the official journal of … 32 (2018) 6, pp. 555-566
Persistent link: https://www.econbiz.de/10011943519
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Corporate support : a corporate social responsibility alternative to traditional event sponsorship
Séguin, Benoit; Parent, Milena M.; O'Reilly, Norm - In: International journal of sport management and marketing … 7 (2010) 3/4, pp. 202-222
Persistent link: https://www.econbiz.de/10003972951
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Coordination in international and domestic sports events : examining stakeholder network governance
Naraine, Michael L.; Schenk, Jessie; Parent, Milena M. - In: Journal of sport management : the official journal of … 30 (2016) 5, pp. 521-537
Persistent link: https://www.econbiz.de/10011616434
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The role of mega-sports event interest in sponsorship and ambush marketing attitudes
MacIntosh, Eric W.; Nadeau, John; Séguin, Benoit; … - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 1, pp. 43-52
Persistent link: https://www.econbiz.de/10009531609
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Toward a model of brand creation for international large-scale sporting events : the impact of leadership, context, and nature of the event
Parent, Milena M.; Séguin, Benoit - In: Journal of sport management : the official journal of … 22 (2008) 5, pp. 526-549
Persistent link: https://www.econbiz.de/10003760600
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Follower segments within and across the social media networks of major professional sport organizations
Naraine, Michael L. - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 4, pp. 222-233
Persistent link: https://www.econbiz.de/10012254433
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Economic impact analysis versus cost benefit analysis : the case of a medium-sized sport event
Taks, Marijke; Kesenne, Stefan; Chalip, Laurence Hilmond; … - In: International journal of sport finance 6 (2011) 3, pp. 187-203
Persistent link: https://www.econbiz.de/10009500295
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Framing ambush marketing as a legal issue : an Olympic perspective
Ellis, Dana; Scassa, Teresa; Séguin, Benoit - In: Sport management review 14 (2011) 3, pp. 297-308
Persistent link: https://www.econbiz.de/10009315485
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Brand creation in international recurring sports events
Parent, Milena M.; Eskerud, Line; Hanstad, Dag Vidar - In: Sport management review 15 (2012) 2, pp. 145-159
Persistent link: https://www.econbiz.de/10009526825