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Tweens' knowledge of marketing tactics : skeptical beyond their years

Freeman, Dan; Shapiro, Stewart - In: Journal of advertising research 54 (2014) 1, pp. 44-55

Persistent link: https://www.econbiz.de/10010354590

Beyond princess culture : gender and children's marketing

Foss, Katherine A. (ed.) - 2019

Pink or blue?: the gendering of children's marketing / Katherine A. Foss -- Caddie woodlawn grows up : constructions of … network / Rebecca Swenson -- What are our children listening to? : gender stereotyping and adult themes in kidz bop / Torie …

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Editorial: Children as consumers

Pourali, Parastoo; Zadeh, Nasrin Razavian; Yahyaei, Behrooz - In: International journal of consumer studies 40 (2016) 5, pp. 509-510

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Pre-school children and marketing communications

Preston, Christopher - In: International journal of consumer studies 40 (2016) 5, pp. 618-623

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The impact of marketing on children's well-being in a digital age : editorial

Oates, Caroline; Watkins, Leah; Thyne, Maree - In: European journal of marketing : EJM 50 (2016) 11, pp. 1969-1974

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Children's socialization in consumption : the role of marketing

Estrela, Rui Carlos; Pereira, Francisco Costa; Ventura, … - In: EuroMed journal of business 9 (2014) 3, pp. 222-251

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Marketing ethics in context : the promotion of unhealthy foods and beverages to children

Jackson, Michaela; Harrison, Paul; Swinburn, Boyd; … - In: Handbook on ethics and marketing, (pp. 354-386). 2015

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Family consumption systems in Africa : a focus on children

Gbadamosi, Ayantunji - In: The Routledge companion to business in Africa, (pp. 146-159). 2015

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The influence of children on family purchasing decisions in Turkey

Guneri, B.; Yurt, O.; Kaplan, M. D.; Delen, M. - In: Asian journal of marketing : the official journal of … 3 (2009) 1, pp. 20-32

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Marketing to children : a planning framework

Sharma, Ruppal Walia; Dasgupta, Pinaki - In: Young consumers : insight and ideas for responsible … 10 (2009) 3, pp. 180-187

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