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~subject:"Knowledge society"
~subject:"United States"
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An overview of marketing strat...
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Zinkhan, George M.
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Hollenbeck, Candice
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Kwak, Hyokjin
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Andras, Trina Larsen
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Baack, Daniel W.
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Baack, Donald
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Forman, Howard
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International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of advertising research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Macromarketing - a global focus ; Vol. 2
1
Major theoretical debates and contemporary issues in marketing theory
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The journal of personal selling & sales management : JPSSM
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
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1
The marketplace, emerging technology and marketing theory
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003876275
Saved in:
2
Do empirical studies address the objectives of the nutrition labeling and education act: a review and synthesis relevant for marketing academicians
Zinkhan, George M.
;
Peters, Cara
;
Hollenbeck, Candice
- In:
International review on public and nonprofit marketing …
5
(
2008
)
2
,
pp. 89-116
Persistent link: https://www.econbiz.de/10003779385
Saved in:
3
Generating intrinsic customer value : examples from Wal-Mart
Hollenbeck, Candice
;
Zinkhan, George M.
;
Keller, Jens
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
3
,
pp. 16-20
Persistent link: https://www.econbiz.de/10003358194
Saved in:
4
Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin
;
Andras, Trina Larsen
;
Zinkhan, George M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
Saved in:
5
E-collaborative networks : a case study on the new role of the sales force
Hollenbeck, Candice R.
;
Zinkhan, George M.
;
French, Warren
- In:
The journal of personal selling & sales management : JPSSM
29
(
2009
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10003849210
Saved in:
6
The new American Marketing Association definition of marketing : an alternative assessment
Zinkhan, George M.
;
Williams, Brian C.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 284-288
Persistent link: https://www.econbiz.de/10003672163
Saved in:
7
Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin
;
Forman, Howard
;
Zinkhan, George M.
- In:
International journal of internet marketing and …
5
(
2009
)
3
,
pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
Saved in:
8
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
9
The marketplace, emerging technology and marketing theory
Zinkhan, George M.
-
2008
Persistent link: https://www.econbiz.de/10003611094
Saved in:
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