//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Knowledge society"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An overview of marketing strat...
Similar by person
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Knowledge society
United States
Consumer behaviour
9
USA
8
Konsumentenverhalten
7
Advertising
5
Advertising effects
4
E-commerce
4
Electronic Commerce
4
Marketing
4
Werbewirkung
4
Werbung
4
Brand
3
Brand image
3
Brand management
3
International marketing
3
Internet
3
Markenartikel
3
Markenführung
3
Markenimage
3
Marketing management
3
Marketing theory
3
Marketingmanagement
3
Marketingtheorie
3
Operations Research
3
Operations research
3
Services marketing
3
South Korea
3
Verbraucherverhalten
3
Advertising industry
2
Bibliometrics
2
Bibliometrie
2
Comparison
2
Definition
2
Design
2
Fernsehwerbung
2
Internationales Marketing
2
Internet marketing
2
Lebensstil
2
Lifestyle
2
more ...
less ...
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
2
Book section
2
Reprint
2
Language
All
English
9
Author
All
Zinkhan, George M.
8
Hollenbeck, Candice
2
Kwak, Hyokjin
2
Andras, Trina Larsen
1
Baack, Daniel W.
1
Baack, Donald
1
Forman, Howard
1
French, Warren
1
Hollenbeck, Candice R.
1
Keller, Jens
1
Pereira, Arun
1
Peters, Cara
1
Singh, Nitish
1
Song, Ji Hee
1
Williams, Brian C.
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of advertising research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Macromarketing - a global focus ; Vol. 2
1
Major theoretical debates and contemporary issues in marketing theory
1
The journal of personal selling & sales management : JPSSM
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The marketplace, emerging technology and marketing theory
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003876275
Saved in:
2
Do empirical studies address the objectives of the nutrition labeling and education act: a review and synthesis relevant for marketing academicians
Zinkhan, George M.
;
Peters, Cara
;
Hollenbeck, Candice
- In:
International review on public and nonprofit marketing …
5
(
2008
)
2
,
pp. 89-116
Persistent link: https://www.econbiz.de/10003779385
Saved in:
3
Generating intrinsic customer value : examples from Wal-Mart
Hollenbeck, Candice
;
Zinkhan, George M.
;
Keller, Jens
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
3
,
pp. 16-20
Persistent link: https://www.econbiz.de/10003358194
Saved in:
4
Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin
;
Andras, Trina Larsen
;
Zinkhan, George M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
Saved in:
5
E-collaborative networks : a case study on the new role of the sales force
Hollenbeck, Candice R.
;
Zinkhan, George M.
;
French, Warren
- In:
The journal of personal selling & sales management : JPSSM
29
(
2009
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10003849210
Saved in:
6
The new American Marketing Association definition of marketing : an alternative assessment
Zinkhan, George M.
;
Williams, Brian C.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 284-288
Persistent link: https://www.econbiz.de/10003672163
Saved in:
7
Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin
;
Forman, Howard
;
Zinkhan, George M.
- In:
International journal of internet marketing and …
5
(
2009
)
3
,
pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
Saved in:
8
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
9
The marketplace, emerging technology and marketing theory
Zinkhan, George M.
-
2008
Persistent link: https://www.econbiz.de/10003611094
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->