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~subject:"Kommunikation"
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Kommunikation
Consumer behaviour
85
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72
Brand management
67
Markenführung
64
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47
Marketingmanagement
47
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45
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39
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37
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35
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31
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27
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25
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Kitchen, Philip J.
10
Dennis, Charles
2
Melewar, T. C.
2
Balmer, John M.T.
1
Bang, Nguyen
1
Barrio-García, Salvador del
1
Burgmann, Inga
1
De Pietro, Michela
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gupta, Suraksha
1
Pantano, Eleonora
1
Porcu, Lucia
1
Proctor, Tony
1
Schultz, Don E.
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Sharifah Faridah Syed Alwi
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Stoian, Maria-Cristina
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Willi, Christine Hallier
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European journal of marketing : EJM
2
Journal of business strategy
2
Journal of marketing communications
2
Qualitative market research : an international journal
2
Facets of corporate identity, communication, and reputation
1
Integrated brand marketing and measuring returns
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Journal of retailing and consumer services
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ECONIS (ZBW)
12
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1
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
2
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 197-204
Persistent link: https://www.econbiz.de/10003881216
Saved in:
3
Integrated brand marketing and measuring returns
Kitchen, Philip J.
- In:
Integrated brand marketing and measuring returns
,
(pp. 1-8)
.
2010
Persistent link: https://www.econbiz.de/10003988768
Saved in:
4
Corporate communication : reputation in action
Watson, Tom
;
Kitchen, Philip J.
- In:
Facets of corporate identity, communication, and reputation
,
(pp. 121-140)
.
2008
Persistent link: https://www.econbiz.de/10003690670
Saved in:
5
Marketing : metaphors and metamorphosis
Kitchen, Philip J.
(
contributor
)
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003685358
Saved in:
6
Marketing communications in a post-modern world
Kitchen, Philip J.
;
Proctor, Tony
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
Saved in:
7
Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.
;
Burgmann, Inga
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
Saved in:
8
Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 692-718
Persistent link: https://www.econbiz.de/10011698272
Saved in:
9
Editorial: the complexities of online/offline communications
Kitchen, Philip J.
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 111-112
Persistent link: https://www.econbiz.de/10011706418
Saved in:
10
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
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