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~subject:"Kommunikationsstrategie"
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Kommunikationsstrategie
Customer relations
511
Relationship marketing
85
Marketing
68
Kundenmanagement
62
Management
59
Customer loyalty
48
Customer satisfaction
45
Communication in marketing
39
Consumer behaviour
36
Customer service management
36
customer relations
32
Beziehungsmarketing
31
Beziehungsmanagement
28
Electronic commerce
26
Customer services
25
Banking
17
Consumer satisfaction
17
Internet
16
Selling
16
Marketing strategy
15
Success in business
15
Unternehmen
15
Customer retention
14
Innovation
14
Knowledge management
13
Supplier relations
13
Customer orientation
12
Konsumentenverhalten
12
Kundenbindung
12
Trust
12
Aufsatzsammlung
11
Customers
11
Kundenzufriedenheit
11
Loyalty schemes
11
United Kingdom
11
Advertising
10
Customer services quality
10
Supply chain management
10
Taiwan
10
Competitive advantage
9
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Book / Working Paper
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English
7
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Baack, Donald
2
Clow, Kenneth E.
2
De Pelsmacker, Patrick
1
Fill, Chris
1
Geuens, Maggie
1
Kimmel, Allan J.
1
Kitchen, Philip J.
1
Parente, Donald
1
Van den Bergh, Joeri
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USB Cologne (EcoSocSci)
7
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1
Advertising campaign strategy : a guide to marketing communication plans
Parente, Donald
-
2004
-
3. ed.
Persistent link: https://www.econbiz.de/10004790996
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2
Integrated advertising, promotion, & marketing communications
Clow, Kenneth E.
;
Baack, Donald
-
2004
-
2. ed
Persistent link: https://www.econbiz.de/10004781976
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3
Foundations of marketing communications : a European perspective
De Pelsmacker, Patrick
-
2005
Persistent link: https://www.econbiz.de/10004831679
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4
A reader in marketing communications
Kitchen, Philip J.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10004833119
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5
Marketing communications : engagements, strategies and practice
Fill, Chris
-
2006
-
4. ed.
Persistent link: https://www.econbiz.de/10004837220
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6
Marketing communication : new approaches, technologies, and styles
Kimmel, Allan J.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10004846088
Saved in:
7
Integrated advertising, promotion, & marketing communications
Clow, Kenneth E.
;
Baack, Donald
-
2007
-
3. ed
Persistent link: https://www.econbiz.de/10004891680
Saved in:
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