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~subject:"Kongress"
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Kongress
Marketing
95
Marketing management
58
Marketingmanagement
58
Marktforschung
51
Marketingtheorie
42
Marketing theory
38
Consumer behaviour
34
Konsumentenverhalten
34
Market research
31
USA
30
United States
27
Theorie
25
Theory
25
Absatz
22
Vereinigte Staaten
19
Verkauf
14
Internationales Marketing
13
Selling
13
Welt
12
World
12
Beziehungsmarketing
10
International marketing
10
Relationship marketing
10
Werbung
10
Internet marketing
9
Online-Marketing
9
Corporate Social Responsibility
8
Corporate social responsibility
8
Digitalisierung
8
Digitization
8
Social Web
8
Social web
8
Verbraucher
7
Artificial intelligence
6
Knowledge management
6
Künstliche Intelligenz
6
Wissensmanagement
6
Advertising
5
Dienstleistung
5
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Book / Working Paper
15
Journal
1
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Konferenzschrift
11
Konferenzschrift/Kongressbericht
1
Language
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English
9
Undetermined
7
Author
All
Berry, Leonard L.
1
Blair, Edward
1
Bush, Ronald F.
1
Donnelly, James Howard
1
Gelb, Betsy D.
1
Grewal, Dhruv
1
Houston, Michael J.
1
Keegan, Warren J.
1
Lamb, Charles William
1
Menon, Anil
1
Mulvihill, Donald Ferguson
1
Park, Choong Whan
1
Shapiro, Stanley
1
Venkatesan, Meenakshisunder
1
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American Marketing Association
16
Conference From Advertising to Communication Research <2, 1981, Paris>
1
Services Marketing Conference <4, 1985, San Francisco, Calif.>
1
Special Conference on Marketing Theory <3, 1982, San Antonio, Tex.>
1
Special Educator's Conference <1980, Phoenix, Ariz.>
1
Special Educators' Conference <1, 1981, Orlando, Fla.>
1
Summer Educators' Conference
1
Winter Educators' Conference <1985, Phoenix, Ariz.>
1
Winter Educators' Conference <1988, San Diego, Calif.>
1
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
1
Winter Educators' Conference <1996, Hilton Head Island, SC>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Winter Educators' Conference <1999, St. Petersburg, Fla.>
1
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Published in...
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Marketing theory and applications
4
Series / American Marketing Association
1
Source
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USB Cologne (EcoSocSci)
16
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1
Enhancing knowledge development in marketing : AMA educators' proceedings
Summer Educators' Conference
;
American Marketing Association
-
Chicago, Ill. : American Marketing Association
-
1989
Persistent link: https://www.econbiz.de/10004132938
Saved in:
2
Marketing: a return to the broader dimensions
Shapiro, Stanley
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10004062596
Saved in:
3
1994 AMA Winter Educators' Conference
Park, Choong Whan
(
contributor
)
-
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
-
1994
Persistent link: https://www.econbiz.de/10004203369
Saved in:
4
1998 AMA Winter Educators' Conference
Grewal, Dhruv
(
contributor
)
-
Winter Educators' Conference <1998, Austin, Tex.>
-
1998
Persistent link: https://www.econbiz.de/10004594725
Saved in:
5
Marketing theory: philosophy of science perspectives : [paper presented at the Special Conference on Marketing Theory, held Feb. 7 - 10, 1982, in San Antonio, Tex.]
Bush, Ronald F.
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10004661386
Saved in:
6
Multinational product management
Keegan, Warren J.
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10004663988
Saved in:
7
Marketing and the future
Mulvihill, Donald Ferguson
(
contributor
)
-
1981
Persistent link: https://www.econbiz.de/10004619344
Saved in:
8
Creativity in services marketing : what's new, what works, what's developing ; [paper presented at AMA's Services Marketing Conference held in San Francisco, September 8 - 11, 1985...
Venkatesan, Meenakshisunder
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10004059517
Saved in:
9
Emerging perspectives on services marketing
Berry, Leonard L.
(
contributor
)
-
1983
Persistent link: https://www.econbiz.de/10004716782
Saved in:
10
2nd AMA ESOMAR Conference From Advertising to Communication Research : (how research can help companies and other organisation to communicate effectively both internally and to the...
Conference From Advertising to Communication Research …
-
1981
Persistent link: https://www.econbiz.de/10004809720
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