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~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Kundenzufriedenheit
Mode
Viral marketing
Consumer behaviour
81,934
Theorie
9,847
Theory
9,665
Brand management
9,483
Markenführung
9,435
Youth
9,217
Markenartikel
9,145
Relationship marketing
9,024
Beziehungsmarketing
8,994
Jugendliche
8,961
Brand
8,103
Brand image
7,331
Markenimage
7,312
USA
6,288
United States
5,832
Customer satisfaction
5,624
Deutschland
5,526
Online-Handel
5,484
Online retailing
5,472
Social Web
4,904
Social web
4,900
Germany
4,600
Online-Marketing
4,558
Internet marketing
4,548
Service quality
4,381
Einzelhandel
4,379
Dienstleistungsqualität
4,333
Retail trade
4,328
Werbewirkung
3,772
Advertising effects
3,722
Electronic Commerce
3,583
Verbraucherverhalten
3,579
Experiment
3,533
E-commerce
3,474
Advertising
3,259
Werbung
3,247
Emotion
3,219
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2,969
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28,714
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18,701
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55,736
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25,383
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162
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50,331
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5,896
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5,178
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1,750
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1,097
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1,097
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661
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526
Konferenzbeitrag
526
Bibliografie enthalten
341
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341
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302
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302
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232
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71
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57
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30
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23
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Han, Heesup
117
Belk, Russell W.
111
Mattila, Anna S.
98
Grunert, Klaus G.
92
Phau, Ian
85
Lusk, Jayson L.
83
Huber, Frank
82
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Septianto, Felix
67
Nayga, Rodolfo M.
66
Stavins, Joanna
66
Ko, Eunju
65
Foxall, Gordon R.
64
Paul, Justin
63
Wansink, Brian
63
Jang, Soocheong
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
56
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Walsh, Gianfranco
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Krishna, Aradhna
52
Cherchye, Laurens
51
Thøgersen, John
51
Hollebeek, Linda D.
50
Rajagopal
50
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National Bureau of Economic Research
514
Springer Fachmedien Wiesbaden
92
OECD
44
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Information Resources Management Association
24
Books on Demand GmbH <Norderstedt>
21
Verlag Dr. Kovač
21
Edward Elgar Publishing
19
Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
16
Friedrich-Schiller-Universität Jena
15
INSEAD
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Universität Mannheim
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RWTH Aachen
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Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Deutscher Dialogmarketing Verband
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Nomos Verlagsgesellschaft
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Europäische Kommission / Gemeinsame Forschungsstelle
8
Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
European Society for Opinion and Marketing Research
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
Technische Universität Braunschweig
6
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Journal of business research : JBR
2,007
Journal of retailing and consumer services
1,943
International journal of consumer studies
771
International journal of hospitality management
723
Psychology & marketing
663
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
NBER working paper series
513
Working paper / National Bureau of Economic Research, Inc.
432
Asia Pacific journal of marketing and logistics
394
The journal of product & brand management
394
NBER Working Paper
381
Journal of fashion marketing and management
379
The journal of brand management : an international journal
362
European journal of marketing : EJM
349
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
322
Journal of travel and tourism marketing
317
Journal of marketing management : MM
309
Journal of retailing
306
International journal of retail & distribution management
304
Cogent business & management
303
SpringerLink / Bücher
300
Tourism management : research, policies, practice
296
Journal of marketing
295
Journal of marketing communications
295
The international review of retail, distribution and consumer research
295
Marketing letters : a journal of research in marketing
293
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
285
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
Technological forecasting & social change : an international journal
268
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
261
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
248
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Source
All
ECONIS (ZBW)
80,528
EconStor
548
USB Cologne (EcoSocSci)
105
OLC EcoSci
49
RePEc
33
USB Cologne (business full texts)
7
ArchiDok
4
Other ZBW resources
4
BASE
3
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Showing
1
-
10
of
81,281
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
2
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
3
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
4
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
5
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
6
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
7
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
8
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
9
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
10
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
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